Facebook CEO Zuckerberg Uses Latest Appearance to Triple Down on Augmented Reality & Creator Revenue-Focused Future

Facebook’s annual earnings call on Wednesday didn’t come with any big surprises, that is, if you took everything at face value.

However, if you read between the lines, and paid close attention to the very specific and intentional language the company… Next Reality & Adario Strange

Adidas and Tooz Reveal More About AR Smartglasses Partnership

The progress Tooz has been making in the smartglasses space has been mostly kept under wraps, but the company is slowly giving us a deeper look at what it has in store for smartglasses wearers.

In the latest update, Tooz and Adidas have revealed foot… Next Reality & Adario Strange

Adidas & Tooz Reveal More About AR Smartglasses Partnership

The progress Tooz has been making in the smartglasses space has been mostly kept under wraps, but the company is slowly giving us a deeper look at what it has in store for smartglasses wearers.

In the latest update, Tooz and Adidas have revealed foot… Next Reality & Adario Strange

Apple’s AR Spaces in Updated Clips App Uses iPhone & iPad LiDAR to Give You New AR Video Powers

Ever since the debut of the LiDAR Scanner in the latest batch of Apple’s iPhones and iPads, the questions have swirled as to how this would benefit augmented reality interactions.

Well, now we have one major new treat that could spur even more adopti… Next Reality & Adario Strange

Snap’s Acquisition of 3D Mapping Startup Signals Move to Build AR Cloud

The concept of Metaverse, otherwise referred to as AR cloud, where a digital twin of the real world filled with virtual content anchored persistently for all to see, has been a sci-fi dream of futurists for years and an aim for most tech companies who… Next Reality & Tommy Palladino

Netflix Fantasy Franchise ‚The Witcher‘ Opens Early Access to AR Game Called Monster Slayer

Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based augented reality mobile games.

Developer Spokko, a subsidiary of CD Projekt Red (th… Next Reality & Tommy Palladino

Zoom Unveils Immersive Feature That Puts Multiple People in a Single Virtual Room

The era of virtual meetings has been evolving every few months, with augmented reality filters leading the charge in changing the way we interact when chatting via video streams.

Now Zoom, the current leader in the virtual meetings space, has changed… Next Reality & Adario Strange

UFC Lets You Pick the Winners in AR via Snapchat Lens

As the sports world slowly gets back to normal while observing pandemic protocols, fans are once again being folded into the mix in innovative ways.

The latest example comes from the Ultimate Fighting Championship (UFC) and uses augmented reality via… Next Reality & Adario Strange

Marvel Studios Tosses ‚Falcon & the Winter Soldier‘ AR Game to Fans in Time for Finale

Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe.

However, the two titles do have another thing in… Next Reality & Tommy Palladino

Samsung’s New App for Galaxy Smartphones Turns the World into Your AR Canvas

After integrating Snapchat into its latest Galaxy A Series smartphones, Samsung is trying out a new AR camera app for its army of mobile devices.

The company recently released a beta version of AR Canvas, an experimental app for its Galaxy smartphone… Next Reality & Tommy Palladino