As the COVID-19 pandemic persists, so, too, does the demand for video conferencing platforms like Zoom, Microsoft Teams, and Google Meet.
For its part, Google is banking on some augmented reality tricks to give Google Meet some added value for users…. Next Reality & Tommy Palladino
Snap introduced some fantastic new augmented reality abilities in version 3.4 of Lens Studio, the company’s tool that allows anyone to create AR lenses for the Snapchat app. The newest features include improved hand tracking and full-body segmentation… Next Reality & Tommy Palladino
In recent years, the fashion world has been dabbling in augmented reality tech in the realm of makeup and virtual try-ons.
But now the fashion world’s bible, Vogue, is diving into the immersive waters with a new interaction for one of its latest edit… Next Reality & Adario Strange
The development of virtual reality at Facebook has been evolving lightspeed in the last few years. But while a relatively small group of VR enthusiasts and gamers are enjoying the social media giant’s dedication to immersive headsets, it is the augmen… Next Reality & Adario Strange
The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit.
Likewise, sm… Next Reality & Tommy Palladino
For better or for worse, Google started the race towards smartglasses for everyday use with Google Glass before scrapping the Explorer Edition and pivoting towards enterprise customers.
Now, with Apple, Facebook, Snap, and even Pokémon GO maker Niant… Next Reality & Tommy Palladino
The pandemic has forced a number of public-facing businesses to either temporarily close or permanently cease operations, with one of the biggest victims of this trend being the movie theater business.
This week, the historic ArcLight Cinemas and Pac… Next Reality & Adario Strange
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
To solve this dilemma for its dealers in the UK, BMW has lau… Next Reality & Tommy Palladino
Over the past three years, Epic Games has raised billions of dollars in funding on the success of Fortnite as well as Unreal Engine, one of the top 3D engines available for developing games and AR experiences.
But, with its latest massive funding rou… Next Reality & Tommy Palladino
The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware.
But one tech giant, namely Intel, is showing off how it’s already harnessing the featu… Next Reality & Adario Strange