The year 2020 sparked a trend of people moving out of big cities, with some opting to buy mobile homes and vans to travel rather than be cooped up in a tiny apartment during quarantine.
Predictably, that led to a bit of an inventory shortage. But now… Next Reality & Adario Strange
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.
Meanwhile, other brands, includ… Next Reality & Tommy Palladino
We’ve reached the point in the trajectory of augmented reality’s growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
Some of the more impressive examples of AR ads to emerge recently come from Hulu, … Next Reality & Tommy Palladino
We’ve reached the point in the trajectory of augmented reality’s growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
Some of the more impressive examples of AR ads to emerge recently come from Hulu, … Next Reality & Tommy Palladino
Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences.
We’ve seen the likes of Drake, Nicki Minaj, and Ariana Grande publish Sn… Next Reality & Tommy Palladino
Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences.
We’ve seen the likes of Drake, Nicki Minaj, and Ariana Grande publish Sn… Next Reality & Tommy Palladino
Throughout the COVID-19 pandemic, Facebook enjoyed a boost in sales of Portal, its smart video cameras with AR effects, as social distancing became the norm.
Now, with the pandemic continuing despite the deployment of several vaccines, the Portal por… Next Reality & Tommy Palladino
Have you ever wondered where you’d come out if you drilled to the other side of the world? Now, if you have an Android device and Chrome web browser, you can find out.
On its Experiments with Google hub, Google has aggregated a collection of AR exper… Next Reality & Tommy Palladino
The race for the future of AR wearables gained steam this week with several pivotal developments.
First, Apple, the subject of numerous reports and rumors regarding its purported AR headset, is reportedly eyeing an in-person unveiling of the device f… Next Reality & Tommy Palladino
The Apple rumor drumbeat is getting louder: a wearable augmented reality device is almost certainly coming, very soon.
At least that’s the lay of the land based on yet another breadcrumb dropped on Wednesday regarding Apple’s upcoming plans for a „mi… Next Reality & Adario Strange