As augmented reality space continues to move into the mainstream, the competition to offer immersive services is ramping up as well.
One of the companies leading the charge to help brands and individuals offer and experience AR via mobile devices is … Next Reality & Adario Strange
As augmented reality space continues to move into the mainstream, the competition to offer immersive services is ramping up as well.
One of the companies leading the charge to help brands and individuals offer and experience AR via mobile devices is … Next Reality & Adario Strange
While Apple has been rather secretive about its work on AR wearables (despite the abundance of leaks revealing details about their unannounced devices), Facebook has been rather chatty about its plans for smartglasses.
The company’s latest missive on… Next Reality & Tommy Palladino
When you’re talking about collectibles, in 2021 it’s heresy not to include the world of sneakerheads. Nowadays, a single, limited batch of newly designed sneakers from Nike can quickly sell out and then go on to be resold for many thousands more than … Next Reality & Adario Strange
Snapchat parent company Snap took a huge step towards the realm of smartglasses with the third iteration of its camera-equipped Spectacles sunglasses.
What set Spectacles 3 apart from previous versions is that it gained a second temple-mounted camera… Next Reality & Tommy Palladino
What is old is new again. In this case, a classic arcade game gets the augmented reality treatment.
In a new promotion playing off its ad campaign featuring actor Craig Robinson (The Office, Hot Tub Time Machine), Pizza Hut has turned its pizza boxes… Next Reality & Tommy Palladino
The hype surrounding non-fungible tokens (NFTs) has reached astronomical levels over the past few weeks, and now the technology has intersected with augmented reality’s orbit in a fantastic way.
NFT marketplace Illust Space is conducting a crypto auc… Next Reality & Tommy Palladino
The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iro… Next Reality & Tommy Palladino
Sure, Snapchat AR Lenses can be fun, but they can help communicate complex issues as well.
While our Facebook news feeds were filled with references to 311 Day, March 11 is also World Kidney Day, the United Kingdom’s National Health Service Blood and… Next Reality & Tommy Palladino
Museum curators typically frowned upon visitors touching paintings, sculptures, and artifacts, but not when those exhibits are displayed in augmented reality.
The latest AR exhibit from Google Arts & Culture not only lets you virtually touch the disp… Next Reality & Tommy Palladino