The face tracking of cats and dogs are probably my favorite AR innovations that have come to Snapchat Lenses over the past few years.
What can I say, I enjoy taking photos and videos of my shorkie Lucy and my cat Dorian with goofy effects anchored on… Next Reality & Tommy Palladino
Just as the NCAA men’s basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.
And while USA Today is prolific publisher of AR news conten… Next Reality & Tommy Palladino
For its latest take on augmented reality-infused playsets, Lego is giving the young, and the simply young at heart, its twist on the viral lipsync format made popular by TikTok with Lego Vidiyo.
The game remixes TikTok’s video creation and curation f… Next Reality & Tommy Palladino
Roughly a year ago, Samsung demoed its AR smartglasses prototype on stage at CES 2020.
Now, videos showing off a new smartglasses model along with the company’s imaginings of future AR experiences have surfaced through unofficial yet reliable channel… Next Reality & Tommy Palladino
When it comes to augmented reality wearables, it’s currently an enterprise world.
As such, Magic Leap’s latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for dis… Next Reality & Tommy Palladino
A year and change into its shift towards enterprise customers, Magic Leap has updated Lumin OS and the corresponding Lumin SDK with some key prerequisites for the business sector.
First and foremost, Magic Leap has added support for Web Real-Time Com… Next Reality & Tommy Palladino
Two years ago, the 50th anniversary of the moon landing gave flight to a handful of Apollo 11 augmented reality apps and experiences, including one from the Smithsonian Channel.
Now, as NASA’s latest unmanned mission to Mars is scheduled to land on T… Next Reality & Tommy Palladino
The COVID-19 pandemic forced many businesses into remote work models, whether they were ready or not, making Zoom a household (or home office) name for its video conferencing service.
Now, in response to this general shift, smartglasses maker Epson a… Next Reality & Tommy Palladino
Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit.
Its latest product takes the brand’s approach to combining physical toys and virtual content and remixes it for a generation obsessed with t… Next Reality & Tommy Palladino
After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app.
Of course, the advertising industry is one of the foremost adopters of consumer-focused AR at the… Next Reality & Tommy Palladino