After the mobile augmented reality platforms of ARKit and ARCore moved Google’s previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we’ve seen a bit of a resurgence… Next Reality & Tommy Palladino
Apple Harnesses the Power of the iPhone 12 Pro LiDAR Scanner for Its New ‚For All Mankind‘ AR App
The realm of science fiction isn’t all lasers and cute green toddlers, sometimes alternate science history is sci-fi, too, as exampled by the Apple TV Plus series For All Mankind.
Now, in a bid to promote the second season of the space-based series, … Next Reality & Adario Strange
8th Wall Revs Up Realism for Web AR Experiences with Real-Time Reflective Surfaces
Since launching its web-based AR platform in 2018, 8th Wall has continued to push the boundaries of what brands can do with AR experiences outside of native apps.
The company’s latest update adds another dimension of realism to web-based AR content.
… Next Reality & Tommy Palladino
AR Snapshots: Celebrate Black History Month & Get Ready for Valentine’s Day with These AR Lenses
February is the shortest month, but it’s marked by the celebration of Black history and the celebration of romantic love.
After marking Black History Month and Valentine’s Day in AR, you can also try out another ground-breaking filter from Snapchat’s… Next Reality & Tommy Palladino
Apple Has Secured Micro OLED Supply Partner for Future AR Devices, Says Report
Like the layers of an onion, 2021 continues to peel back new hints of Apple’s kinda-secretive augmented reality device development.
The latest layer gives us additional insight into the specific components that Apple intends to build into its AR prod… Next Reality & Tommy Palladino
Snapchat Can Turn Your 12-Pack of Labatt Blue Beer into a Virtual NHL Arena
Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree?
Enter Labatt Blue, which might as well be the national beer of Canad… Next Reality & Tommy Palladino
Rockers Palaye Royale Conjure Creepy Immersive AR Music Video via Jadu App
Up and coming Los Angeles-based rock group Palaye Royale has managed to grow a substantial social media following, and now the group is looking to grow its fan base through the power of augmented reality.
And while AR isn’t new to the music business,… Next Reality & Tommy Palladino
Footage of Mario Kart AR Ride at Super Nintendo World Hits the Web
Even the biggest fan of Mario Kart may have reservations about traveling to Super Nintendo World in Japan in the middle of a worldwide pandemic to experience the augmented reality-enhanced roller coaster ride that recreates the game in real life.
Luc… Next Reality & Tommy Palladino
Arvizio Brings AR Collaboration to Zoom Meetings with Immerse 3D App for Smartphones, HoloLens, & Magic Leap
As businesses flocked to Zoom, Microsoft Teams, Google Meet, and other video conferencing platforms to bridge the gap, we wondered aloud — why aren’t more companies leaning even more heavily on augmented reality?
Arvizio may have the solution to tha… Next Reality & Tommy Palladino
Verizon, Pepsi, and Cheetos Run AR Plays for Their Super Bowl LV Advertising Efforts
The Super Bowl isn’t just the most important NFL game of the year, it’s also the biggest night for brands to bring their most creative advertisements to a vast television audience.
Over the past few years, augmented reality has shared the Super Bowl … Next Reality & Tommy Palladino