The Super Bowl isn’t just the most important NFL game of the year, it’s also the biggest night for brands to bring their most creative advertisements to a vast television audience.
Over the past few years, augmented reality has shared the Super Bowl … Next Reality & Tommy Palladino
If there is one constant in currently available AR headsets, it’s that, for a quality experience, they’ll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now.
And that’s the case … Next Reality & Tommy Palladino
Rumors around Apple’s not-so-secret development of an AR/VR headset have been prevalent throughout the young year, but the latest round of reports move speculation of the device into a clearer view.
The latest leaks give us not only specifications bu… Next Reality & Tommy Palladino
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
The brand’s latest ef… Next Reality & Tommy Palladino
Ever since the US Army awarded Microsoft’s HoloLens a $480 million contract, the battle for enterprise augmented reality has heated up in earnest.
Now, the Redmond, Washington tech giant is looking to strengthen its hold on the burgeoning AR enterpri… Next Reality & Adario Strange
Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available.
Leading the charge is former Magic Leap CEO Rony Abovitz, who launched a new venture focused on immersive entert… Next Reality & Tommy Palladino
To assist developers and researchers in their efforts to create apps and services for automobiles, Volvo Cars has launched a new Innovation Portal with useful new tools and assets.
Among the free resources featured on the Innovation Portal is a high-… Next Reality & Tommy Palladino
You only ‚thought‘ the HoloLens 2 was the most expensive augmented reality device on the market.
As with many things tech, Japan is here to up the ante with what may indeed be the most expensive AR-dedicated wearable we’ve seen—the Canon MREAL S1.
Hand tracking is a key component in making natural interactions with augmented reality content, and one of the leading technology makers in this discipline has just improved on its tracking engine.
Ultraleap, the company emerging from the acquisition… Next Reality & Tommy Palladino
The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn’t working out the way he hoped it would. That company, built on dreams, music, and future-looking entertainment, rather than truly new technology, came w… Next Reality & Adario Strange