As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform.
On Tuesday, the Spar… Next Reality & Tommy Palladino
The year 2021 is already promising to yield a number of major shifts in the augmented reality landscape, and Snap is signaling that it has every intention of being an aggressive part of that narrative.
On Tuesday, it was revealed that the company has… Next Reality & Adario Strange
Snapchat’s face tracking has certainly come a long way. This week, we’ve got an example of one effect that is nearly guaranteed to freak out your friends.
Of course, these face-tracking capabilities are available to the Lens Studio community, as evid… Next Reality & Tommy Palladino
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
As reports of Apple’s long-awaited AR wearable begin to kick up aga… Next Reality & Tommy Palladino
Ever since China’s Nreal unveiled its Light smartglasses at CES two years ago, an army of look-alikes have emerged from the Asian nation.
We can also count Rokid among the companies blazing a different trail with Rokid Glass and Rokid Vision, each ow… Next Reality & Tommy Palladino
The latest whispers about Apple’s plans to launch its long-awaited (yet still unconfirmed) augmented reality device hits several familiar notes, but lands on a different refrain.
Earlier this month, a generally-reliable analyst has predicted that an … Next Reality & Tommy Palladino
The world of politics can sometimes get a little toxic, but with the new administration, there’s already a bit of whimsy creeping back into the online meme space.
The latest comes courtesy of a new unofficial Snapchat filter that takes an inauguratio… Next Reality & Adario Strange
The United States is poised to begin a new political era this week, but due to recent events in Washington, D.C., as well as the ongoing pandemic, the traditional inauguration crowds are absent.
Nevertheless, thanks to the power of Snapchat, you can … Next Reality & Adario Strange
While most established media brands are satisfied with copying Pokémon GO to jump into augmented reality gaming, at least one property is taking a slightly different approach.
Launched this week, Wallace & Gromit: The Big Fix Up is a mobile game fitt… Next Reality & Tommy Palladino
In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool.
Beginning this week, AR Snap Shots will feature five augmented reality filters that showcase th… Next Reality & Tommy Palladino