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Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree? Enter Labatt Blue, which might as well be the national beer of Canada and includes a hockey page on the top navigation bar of its website. Don't Miss: Verizon, Pepsi & Cheetos Run AR Plays for Their Super Bowl LV Advertising Efforts To further demonstrate its love for the game, the beer maker is running a marketing campaign with the NHL to embed a Snapchat AR experience on 12-packs of Labatt Blue. "Labatt and... more