The launch is being celebrated with an in-person event featuring Hello Kitty-themed AR experiences. This week it was revealed that Japanese icon Hello Kitty is receiving her own virtual destination inside MetaGaia, a decentralized metaverse platform featuring artificial intelligence (AI) powered companions, augmented reality (AR) games, and digital asset purchasing. In Hello Kitty Seven Wonders, […]
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Air Race X and STYLE partner to deliver a “5-dimensional motorsport experience” to racing fans. Air Race X is a revolutionary new racing format that puts a fresh spin on traditional aircraft racing by combining actual flight with the latest digital technology, resulting in a unique competitive experience, unlike anything we’ve seen to date. Eight […]
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One of the most famous video games of all time returns as an immersive AR experience for smart devices. In celebration of the 45th anniversary of the iconic 1978 video game SPACE INVADERS, developer Taito Corporation and Google this week announced the launch of SPACE INVADERS: World Defense, an augmented reality (AR) mobile game available […]
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We’re going to need a bigger smartphone… Sharkfest is just around the corner and National Geographic and Verizon are kicking off the annual celebration of all things predatory fish with a new educational augmented reality (AR) experience that brings you up close and personal with the ocean’s apex predator. You can access the web-based experience […]
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After long last, season three of the popular martial arts crime drama Warrior has finally begun airing on Max (formerly HBO Max). To help promote the new episodes, Max teamed up with a handful of multicultural artists to create a series of interactive murals powered by augmented reality (AR) technology. Each mural features a QR […]
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New shared AR games have also been announced. The Minnesota Twins baseball team is expanding its collaboration with smartphone-based augmented reality (AR) platform ARound to bring AR-powered statistics and new AR mini-games to Target Field in Minneapolis, Minnesota, according to an official release. The partnership was originally announced back in 2022. This second iteration will introduce […]
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Branded content appears in-game, promising an immersive advertising experience. Last week during the Cannes Lions International Festival, Niantic, creator of popular augmented reality (AR) mobile games such as Pokémon GO and Pikmin Bloom, announced the launch of Rewarded AR, an immersive ad format that allows players to interact with branded content using their smartphone camera. […]
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Interact with your favorite characters IRL for the first time. Despite having launched all the way back in 2012, Subway Surfers remains one of the most popular mobile games currently available on iOS and Android devices. This week, developer SYBO Games gave players yet another reason to get excited: Subway Studio, the game’s first augmented […]
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Time for some good old-fashioned good cop, bad cop. Earlier this week, indie game developer Prologue XR released the latest episode for its interactive true crime app, CrimeTrip. Available now on iOS & Android devices, The Heist of the Century uses Chat-GPT to immerse you in realistic interrogations powered by conversational artificial intelligence (AI). Based […]
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AR-powered fashion invades the live music scene. Snap, Inc., the company behind the uber-popular social media app Snapchat, is partnering with Verizon to bring its immersive augmented reality (AR) mirrors to music festivals later this summer. According to the advertising trade publication Adweek, these AR mirrors will allow festivalgoers to access popular Snapchat Lenses powered […]
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