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IKEA Built A Massive 19-Foot Bag With AR Capabilities

The structure is meant to represent the company’s new brand platform, “Affordable Design. Endless Possibilities.” IKEA is no stranger to immersive technology. The Swedish furniture retailer has released numerous augmented reality (AR) experiences in the past, from an educational in-store game to a home decor app that allows you to “delete” furniture in your real-world […]

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VRScout & Kyle Melnick

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Holograms Are Coming To California State Parks

Download the Virtual Adventurer app now to explore 9 California State Parks in immersive AR. The California Department of Parks and Recreation is using augmented reality (AR) technology to enhance your in-park experience at 9 participating state parks. This includes futuristic holograms, digital reconstructions, and 3D imagery highlighting California’s various cultural, historic, and natural resources. […]

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VRScout & Kyle Melnick

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AR Turns Your Car Into A Transformers Robot

“Autobots, transform and roll out.” Snap Inc. is back with yet another creative augmented reality (AR) experience for its popular social media app, Snapchat, that turns your personal vehicle into a giant mechanical robot from the long-running Transformers series. Available just in time for the new Transformers: Rise of the Beasts movie, the “Transform Your […]

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VRScout & Kyle Melnick

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Niantic’s New Mixed Reality Game Features An AI Owl

The creator of Pokémon GO launches its first mixed reality experience powered by the 8th Wall platform. Niantic, the creator of popular location-based augmented reality (AR) games like Pokémon GO and Pikmin Bloom, today launched Wol, an educational mixed reality experience powered by the 8th Wall platform’s Metaversal Deployment and artificial intelligence (AI) technology. Available […]

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VRScout & Kyle Melnick

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Try On Nail Polish In AR With Snapchat’s New Lens

You can also sample a range of new lip colors from Supergoop!. Social media giant Snapchat is back with even more fashion-forward Lenses powered by augmented reality (AR) technology. These latest filters allow you to virtually sample a new range of new beauty products available now in stores. The first is an AR Try-On Lens […]

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VRScout & Kyle Melnick

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Vologram Messages – 3D Holograms From 2D Video

Build your very own 3D hologram and view it anywhere using augmented reality technology. Volograms, an artificial intelligence (AI) company, today announced Vologram Messages, a new system powered by AI that’s capable of converting standard video into interactive holograms. A new-and-improved version of its original Vologram platform, this latest release promises to further simplify holographic […]

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VRScout & Kyle Melnick

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Niantic’s Latest AR Game Peridot Is One Of Its Best Yet

Tamagotchi’s are back! Sort of… Pokémon GO creator Niantic has released a number of location-based augmented reality (AR) games since the launch of its first title, Google Ingress, back in 2013. This includes the now-defunct Harry Potter: Wizards Unite as well as the more recent Pikmin Bloom. Niantic’s latest game, Peridot, launched earlier this week […]

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VRScout & Kyle Melnick

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Daft Punk Launches AR Experiences ‘Around The World’

“Get Lucky” with three new immersive experiences available in major cities across the globe. The legendary electronic duo Daft Punk is back (sort of) with a series of interactive augmented reality (AR) experiences created in celebration of the upcoming release of Random Access Memories 10th Anniversary Edition. Developed by Snapchat’s AR Studio in collaboration with […]

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VRScout & Kyle Melnick

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This VR Headset Is Designed For Watching Cricket

There seems to be a VR headset for just about everything these days. Whether you’re looking to play games, watch movies & television on the go, or design and develop, there’s a VR headset for you. So I guess it was only a matter of time until someone created a VR headset specifically designed specifically […]

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VRScout & Kyle Melnick

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Balenciaga Launches Educational AR Farming Game

High fashion, sustainable farming, and immersive technology collide. Balenciaga, a French luxury fashion house known recently for the humorous series of AI-powered memes (created by demonflyingfox) that turn famous film/television characters into drop-dead gorgeous runway models, has launched a new augmented reality (AR) experience designed to raise awareness around sustainable farming. First spotted by Adweek, […]

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