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AR Briefs, Episode 68: Google Lens Blends AR & AI

Visual search – a.k.a. captions for the real world – represents the convergence of AI and AR. This is the topic of a recent ARtillery Intelligence report and the focus of the latest episode of ARtillery Briefs.
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AR Insider & Mike Boland

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ARtillery Briefs, Episode 67: VR Revenue Outlook

ARtillery Intelligence’s VR global revenue forecast does a deep dive on market sizing, growth drivers, and strategic takeaways. We break down the results in the latest Briefs episode.
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AR Insider & Mike Boland

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AR Briefs, Episode 66: Lessons From Snap’s AR Lead

One of AR’s leading revenue categories is immersive brand marketing. And the company leading that charge is Snap. What are strategic lessons its AR lead? We break it down in the latest ARtillery Briefs episode.
This post appeared first on AR Insider.
AR Insider & Mike Boland

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AR Briefs, Episode 65: Mobile AR Revenue Outlook

Though mobile AR continues to be challenged in gaining mainstream traction, there are bright spots. Revenue continues to gain momentum in advertising, commerce, and enterprise productivity. We go behind the numbers in the latest AR Briefs episode.
Thi… AR Insider & AR Insider

AR Briefs, Episode 64: AR Glasses Outlook

Mobile AR scales today but the true endgame is headworn. So where are we in that progression, and what’s the outlook for AR glasses? This is the topic of the latest episode of ARtillery Briefs.
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AR Insider & Mike Boland

AR Briefs, Episode 63: AR & Shopping Collide

Among AR’s use cases and endpoints, shopping has emerged as a front-runner for killer-app status. Who’s doing what to lead the way and where is the rubber meeting the road? The latest episode of ARtillery Briefs breaks it down.
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ARtillery Briefs: Enterprise AR Best Practices

What are best practices for enterprises to implement AR and realize strong ROI? This is the topic of ARtillery Intelligence’s recent report and the focus of the latest AR Briefs episode. We have the video and takeaways. 
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ARtillery Briefs: Metaverse Basics

Though the term metaverse has become co-opted, conflated, and clouded through overuse in corporate marketing, it does represent some legitimate principles worth examining. We break down its ingredients in the latest ARtillery Briefs episode.
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ARtillery Briefs: How Do VR Users Really Feel?

How do VR users feel, and what types of experiences resonate most? Episode 62 of ARtillery Briefs breaks down the latest consumer survey results. We have the episode takeaways and video for AR Insider readers.
This post appeared first on AR Insider.
AR Insider & Mike Boland

ARtillery Briefs: How Do AR Users Really Feel?

How do mobile AR users feel, and what types of experiences resonate most? Episode 61 of ARtillery Briefs breaks down the latest consumer survey results. We have the episode takeaways and video for AR Insider readers.
This post appeared first on AR Ins… AR Insider & Mike Boland