How do mobile AR users feel, and what types of experiences resonate most? Episode 61 of ARtillery Briefs breaks down the latest consumer survey results. We have the episode takeaways and video for AR Insider readers.
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ARtillery Briefs: How Do AR Users Really Feel?
ARtillery Briefs, Episode 60: Enterprise AR Best Practices
What are best practices for enterprises to implement AR and realize strong ROI? This is the topic of ARtillery Intelligence’s recent report and the focus of the latest AR Briefs episode. We have the video and takeaways.
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ARtillery Briefs, Episode 59: AR Marketing Best Practices
Among AR sub-segments that we track, AR marketing is one of the most revenue-producing today. But What’s driving it? Who’s leading the way? And what are best practices in the AR marketing playbook? The latest AR briefs episode dives in.
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ARtillery Briefs, Episode 58: The AR Lifecycle
As we approach 2022’s midpoint, it’s a good time to pause and take stock of where we are in AR’s lifecycle. We did exactly that in a recent report and unpack the results in the latest ARtillery Briefs episode.
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AR Insider & Mike Boland
ARtillery Briefs, Episode 57: VR Revenue Outlook
VR continues to fight uphill battles to gain wider-scale traction. But it isn’t dead… In fact, there are bright spots as the sector moves forward at a moderate pace. We break down drivers & dynamics in the latest ARtillery Briefs Episode.
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ARtillery Briefs, Episode 55: What is Geo-local AR?
Because AR’s main job is to augment and enhance physical things, its relevance is often tied to specific locations. This is what we call geo-local AR (a.k.a., the metavearth), and it’s the topic of the latest ARtillery Briefs Episode.
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AR Briefs: What’s the Revenue Outlook for AR Glasses?
Though AR glasses are the „here and now“ opportunity, the technology’s real endgame is head-worn. But how big is the AR glasses market today and where’s it headed? We break down forecast numbers in the latest AR video brief.
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AR Briefs, Episode 52: Mobile AR Revenue Outlook
Though mobile AR continues to be challenged in gaining mainstream traction, there are bright spots. Revenue continues to gain momentum in advertising, commerce, and enterprise productivity. We go behind the numbers in the latest AR Briefs episode.
The… AR Insider & AR Insider
AR Briefs, Episode 53: Web AR Ratchets Up
Though native apps dominate mobile usage, they may not be the best vessel for AR. The friction of app downloads may not be conducive to AR’s already adoption-challenged early stages. Could web AR come to the rescue?
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