Qualcomm is also involved in the partnership. Last week Samsung held its half-annual Galaxy Unpacked event, during which the company revealed several updates regarding its lineup of Galaxy S23 hardware. That said, the most exciting news came towards the end of the presentation when Qualcomm CEO, Cristiano Amon, and Google SVP of Android, Hiroshi Lockheimer, […]
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The “Always Good” experience will include a Super Bowl TV spot as well as a variety of digital activations powered by AR and AI technology. This coming week, the Kansas City Chiefs will be taking on the Philadelphia Eagles at Super Bowl LVII. If you’re anything like me, however, you’re far more interested in the […]
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See iconic locations like the Eiffel Tower and the Statue of Liberty like never before with immersive technology. World-renowned fashion house Louis Vuitton has partnered with acclaimed Japanese artist Yayoi Kusama on a colorful new campaign powered by augmented reality (AR) technology, according to Vogue Business. Using Snap’s Landmarker Lenses, which allows developers to create […]
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The futuristic SUV features a digital console that can only be seen using AR technology. German automotive manufacturer Audi recently unveiled a new concept SUV that can turn into a pickup truck on-demand. The “Actisphere” vehicle features a range of over 600 km, 800-volt charging technology, and no local emissions. Not only that, but the […]
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AR technology makes its way into the mountains. This year’s CES featured no shortage of exciting announcements, including the reveal of Sirius, a pair of advanced ski goggles that use augmented reality (AR) and artificial intelligence (AI) technology to display valuable information over the real world as you cut through powder. Developed by Swiss startup […]
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Is immersive technology the future of interactive sports training? PuttView X is an upcoming app for Microsoft’s HoloLens headset that uses augmented reality (AR) technology to project valuable putt information directly onto golf courses. This includes everything from setup lines to green contour. Based on the video provided by PuttView, you can select from a […]
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AR filters, NeRF technology, and VR come together for a futuristic McDonald’s AAPI campaign. As part of its commitment to serving communities and celebrating culture, McDonald’s is celebrating major cultural events such as Lunar New Year, Asian Pacific American Heritage Month, Mid-Autumn Festival, and Diwali. To celebrate the Year of the Rabbit, McDonald’s has partnered […]
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Who needs a makeup brush when you have augmented reality and a custom printer? Last week during CES 2023, the French beauty company L’Oréal revealed Brow Magic, a new device that is capable of “drawing” eyebrows on your face using augmented reality (AR) technology. The product shows how immersive technology can be useful in not […]
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ARcade Sports launches with three multiplayer augmented reality games that get you up and moving. Since the pandemic, shopping malls and movie theaters have been looking for new ways to attract customers. Some locations have begun offering interactive gaming experiences as an additional incentive for shoppers and moviegoers looking. This includes the Portuguese movie theater […]
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These new AR lenses deliver a 2K x 2K resolution experience and address vergence-accommodation conflicts. The Israeli-based augmented reality (AR) company Lumus will be expanding its 2D Maximus platform by unveiling its 2nd generation of Lumus’ Z-Lens waveguide architecture during CES 2023. Not only will this hardware advancement shrink the projector module by more than 50%, […]
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