Complete exercises and read meditative prompts for a chance at some free guac. In an official release, Chipotle, the popular chain restaurant, announced that it has partnered with Snap Inc. to launch a new augmented reality (AR) Lens for the Snapchat app that will encourage you to get up and moving with a series of […]
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The AR solution must be able to withstand radiation, dust, and extreme temperatures. NASA is exploring the idea of using augmented reality (AR) to help astronauts access important mission information and life-saving statistics that would be delivered through a heads-up display in their space suits in an effort to improve astronaut autonomy in real-time communication […]
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2-D, Russel, Murdoc, and Noodle are back and bigger than ever. Ahead of the release of their 8th studio album entitled Cracker Island, the virtual band Gorillaz will perform an augmented reality (AR) concert in New York City and London during which the band members will appear as enormous, skyscraper-sized virtual avatars. The event will […]
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Niantic’s latest augmented reality game will be available free to play on iOS and Android devices. This past June, we learned that the National Basketball Association (NBA) and National Basketball Players Association (NBPA) are partnering with Niantic, the developer behind Pokémon GO and Pikmin Bloom, on NBA All-World, a location-based augmented reality (AR) mobile game […]
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Additional monetization options are on the way for Snapchat’s augmented reality Lenses. Today marked the start of Lens Fest 2022, Snap’s annual developer conference centered around its global community of augmented reality (AR) creators. The company kicked things off with a bang earlier this morning with the reveal of a new feature that allows select […]
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The immersive sports experience made its debut during yesterday’s game against the Seattle Seahawks. The professional NFL team the Los Angeles Rams have partnered with fan engagement platform ARound to launch an absolutely massive augmented reality (AR) experience at SoFi Stadium in Los Angeles, California. 70,000 fans can now participate in shared AR experiences during […]
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You can purchase the AR installation as an NFT for a cool $99,000. Those who attended Art Basel Miami Beach 2022 or the Decipher 2022 Conference in Dubai this past week were in for a treat as renowned new media artist Nancy Baker Cahill debuted a groundbreaking new augmented reality (AR) art piece inspired by her conversations […]
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Your very own dragon is just a QR code away… World of Warcraft, the immensely popular massively-multiplayer online (MMO) game, has just received its own original augmented reality (AR) experience that allows you to snap selfies with a stable of virtual dragons in the real world. Available now on smartphones, Dragonflight is a WebAR experience, […]
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Niantic Labs also revealed its Outdoor AR Headset powered by the AR2 platform. During the Snapdragon Summit, the company unveiled its latest piece of technology, the AR2 Gen 1 platform, which will be a key component for the next generation of slimmer and more fashion-friendly augmented reality (AR) glasses. Hugo Swart, a product marketing manager […]
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The platform comes with five 80s-inspired games. S-ARKADE is an immersive arcade gaming experience that transforms your physical space into a spatial augmented gaming platform using only a PC, projector, and spatial augmented reality (AR) software. Created by the Italian company Tabula Natural Interfaces and software architect Stefano Baraldi, S-ARKADE maps the walls and floor […]
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