Launch shared AR experiences in seconds. Augmented reality (AR) technology lets you change the world around you by overlaying digital content that can be used to find your friends at a packed music festival, fight crime as a Marvel superhero, and bring conventional tattoos to life. That said, creating shareable interactive AR experiences can be […]
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Experience what it’s like to compete in a professional horse race. Those attending the legendary Breeders‘ Cup World Championship, an annual series of Thoroughbred horse races, will have the rare opportunity to step into the boots of a professional horse jockey thanks to the power of VR technology. First reported by The Blood-Horse, The Breeders’ Cup JockeyCam VR […]
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Experience what it’s like to compete in a professional horse race. Those attending the legendary Breeders‘ Cup World Championship, an annual series of Thoroughbred horse races, will have the rare opportunity to step into the boots of a professional horse jockey thanks to the power of VR technology. First reported by The Blood-Horse, The Breeders’ Cup JockeyCam VR […]
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Drop a geo-anchored augmented reality (AR) beacon to let everyone know where the party is at. A startup company called Skidattl wants to make it easier for you to find new events using geo-anchored augmented reality (AR) technology. First reported by TechCrunch, the Skidattl app allows event organizers to create an AR beacon and “pin” […]
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Will immersive technology win, place, or show at the track? A Finnish-based technology firm called Immersal has developed an augmented reality (AR) system compatible with “horse racing tracks anywhere,” according to the company. Revealed at GITEX in Dubai, the app can be accessed via a mobile device or AR headset. The technology works by layering […]
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Once you’ve decided on a costume, you can select ‘Shop Now’ to purchase. With Halloween just around the corner, many people are in search of the perfect costume to celebrate this year’s festivities. Thankfully, Snapchat has your back. This year the social media app has partnered with costume design and manufacturing company Disguise Inc. to […]
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Virtual try-on technology invades brick-and-mortar stores. Augmented reality (AR) technology is proving to be an immensely powerful tool within the fashion industry. In just the past few months, we’ve seen a number of interesting projects, from real clothing with AR effects like the RTFKT x Nike AR Genesis Hoodie to an AR-powered fashion show with […]
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There are a few important things to keep in mind when getting your first AR-powered tattoo. We’ve seen a lot of cool ways augmented reality (AR) technology has been used to bring the world around us to life with digital content. What’s especially cool about AR is that you can use any image to launch […]
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Search for Magic Gems at your local park for a chance to win big. Everyone’s favorite Leprechaun-themed breakfast serial Lucky Charms has partnered with augmented reality (AR) specialists Niantic to launch Journey to the Gems, a new AR mobile game that has you scouring real-world parks in search of “magically delicious charms” hidden throughout the […]
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Visitors scan paperback novels using their smartphones to unlock AR-powered NFTs. ADAPTATIONS: LAND, an environmentally-conscious mixed media art exhibit, kicked off yesterday in San Fransisco. Running now through November 13th, the gallery offers visitors the chance to immerse themselves in a number of thought-provoking installations. This includes ‘Paper Metaverse,’ a unique augmented reality (AR) exhibit […]
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