Immersive technology brings the stage to life like never before. Students from the South Korean Hongik University have developed a pair of reimagined 19th-century opera glasses that utilize AR technology to immerse spectators in Broadway shows in a variety of unique and imaginative ways. The device is compatible with popular shows such as Wicked, Aladdin, […]
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The Magic Leap 2 will be available for purchase starting at $3,299 through select partners. American startup company Magic Leap has announced the official price and specs of the Magic Leap 2, its latest mixed reality headset designed for professionals and developers. The company has already teased a suite of new features, including eye-tracking cameras […]
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Immersive technology could change the hospitality industry forever. Moxy Hotels, a chain of stylish hotels owned by Marriot, today announced the Moxy Universe, Play Beyond, an augmented reality (AR) experience that allows guests to interact with the hotel in a variety of unique ways. Starting now until the end of the year, visitors can use […]
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Pilots can actually see through the body of the aircraft as they fly. International technology company Elbit Systems this week unveiled a helicopter vision suite for military helicopters that uses a combination of augmented reality (AR), machine learning, and artificial intelligence to provide pilots better visibility while in degraded visibility conditions. The system is powerful, […]
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BattleKart’s immersive go-kart experience brings games similar to like Mario Kart & Rocket League to life in the real world. AR-powered racing games appear to be a growing trend. Last year we covered Mario Kart: Bowser’s Challenge, a multiplayer thrill ride coming to Universal Studios Hollywood powered by AR headsets. Prior to that, we talked […]
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AR you ready to rock? Drum Tutor, a leading drum school based out of Singapore, has begun using augmented reality (AR) technology as part of its current lesson plan, offering students a new, more efficient way to hone their skills off-stage. Referred to by the company as Playarlong, this unique educational program has learners striking […]
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The 109th edition of the Tour de France is officially underway in Europe, marking the start of three weeks of competitive cycling featuring the world’s best athletes. This year event organizers are offering fans a new way to experience the action using a combination of augmented reality (AR) technology and volumetric holograms. Developed by Orange […]
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American Express turned to German artist Andy Gellenberg to create giant murals embedded with QR codes. American Express is launching an AR game in partnership with Yahoo called American Express Summer Drop that will give you a sweet little taste of what it means to be an AmEx card holder. The AR game will take […]
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AR is not taking a share of the digital pie as we know it today, but instead increasing the overall size of the pie. AR/VR – VentureBeat & Sravanth Aluru, Avataar
Campfire is designed to make exploring the metaverse easy. Last month Niantic, creator of popular AR mobile games such as Pokémon GO and Pikmin Bloom, made its Lightship Visual Positioning System available to developers, further laying the groundwork for its ambitious “real-world” metaverse. The company also announced Campfire, a new kind of social network designed […]
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