Elegant training for a more civilized age. It’s no secret that medical training is an expensive and time-consuming process. Thanks to immersive technology, however, healthcare centers around the world are capable of training doctors, therapists, and surgeons at a faster rate while spending less. GigXR is one such company using cutting-edge immersive technology to train […]
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Pokémon GO meets professional basketball in NBA All World. Niantic, the company behind popular location-based AR games such as Pokémon GO and Pikmin Bloom, just announced the latest addition to its “real-world metaverse,” a basketball-themed mobile game called NBA All-World. Similar to the location-based AR games listed above, NBA All-World will have you exploring the […]
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Create an interactive 3D replica of your personal space using the IKEA Kreativ Scene Scanner. It was back in 2019 that IKEA first introduced the ability to preview furniture in AR using its IKEA Place app. Gone are the days of having to visit a store in-person to shop. Using a smartphone device, you can […]
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Volumetric video brings former comedic actor and current Ukrainian President to life on your coffee table. With the ongoing war between Ukraine and Russia putting a strain on Ukrainian resources, President Volodymyr Zelensky has begun reaching out to the global technology community for support in rebuilding the county’s digital infrastructure. And what better way to […]
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Major tech advancements in VR, AR and the metaverse could open the path for new advertising opportunities and ways to measure performance. AR/VR – VentureBeat & Ben Skinazi, Sharethrough
You can also “try on” clothing in AR using the Snapchat app, anytime, anywhere. In a first-of-its-kind partnership, Snapchat and British Vogue are coming together to launch Vogue x Snapchat: Redefining the Body, an incredible AR exhibition curated by Editor in Chief, British Vogue and European Editorial Director, Vogue, Edward Enninful OBE (Order of the […]
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Locate one of Niantic’s AR viewfinders to unlock fun experiences using the company’s Lightship VPS technology. The Cannes Lions International Festival of Creativity is a global event that has been showcasing creative excellence in communications, advertising, and connectivity between people and brands since 1954. In addition to celebrating hard work and creativity, the event includes […]
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You can soon play “some” Steam games in AR when Steam on Nebula launches in beta later this month. Nreal, a Chinese augmented reality (AR) company, is launching a new beta that will allow you to stream PC games directly to its lineup of AR glasses. This includes the Nreal Light as well as the […]
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Mario Kart: Bowser’s Challenge combines AR and projection mapping to immerse you in a colorful experience with multiple endings. Super Nintendo World is scheduled to open early next year at Universal Studios Hollywood, offering you the chance to explore an interactive theme park dedicated to the company’s most iconic video games. You enter the park […]
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Virtual Try-On for Shoes currently supports a wide range of popular footwear brands. This past week, the multinational technology company and eCommerce platform Amazon announced a new interactive shopping experience that allows you to “try on” shoes before you purchase using a mobile device. Virtual Try-On for Shoes uses AR technology to project virtual footwear […]
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