Drizzy’s latest tour will leave you in tears, whether you like it or not. Superstar rapper Drake kicked off his It’s All a Blur Tour last month, in New Orleans, Louisiana. It’s the Grammy award-winning artist’s first North American tour in five years and he’s shaking things up by adding a new augmented reality (AR) […]
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The platform supports popular tabletop games such as Dungeons & Dragons, Pathfinder, and Starfinder. The mixed reality gaming company Mirrorscape has just launched an open beta for its one-of-a-kind Mirrorscape app, which allows users to play their favorite tabletop RPGs through a first-of-its-kind 3D tabletop gaming experience powered by augmented reality (AR) technology. So far […]
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Immersive technology brings the iconic doll to life in Dubai. After a single weekend in theaters, the Barbie movie has already managed to amass a whopping $350 million in international and domestic sales. This immense success is in no small part due to Warner Bros’ absolutely massive $150 million marketing campaign, which involved everything from […]
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Get up close and personal with every women’s national team in the new Global Fan Selfie Experience. The FIFA Women’s World Cup is here and fans are revved up and ready to root for their favorite teams. To commemorate the occasion celebrated by sports fans all around the world, Snapchat is introducing brand new ways for you […]
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Air Race X and STYLE partner to deliver a “5-dimensional motorsport experience” to racing fans. Air Race X is a revolutionary new racing format that puts a fresh spin on traditional aircraft racing by combining actual flight with the latest digital technology, resulting in a unique competitive experience, unlike anything we’ve seen to date. Eight […]
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One of the most famous video games of all time returns as an immersive AR experience for smart devices. In celebration of the 45th anniversary of the iconic 1978 video game SPACE INVADERS, developer Taito Corporation and Google this week announced the launch of SPACE INVADERS: World Defense, an augmented reality (AR) mobile game available […]
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We’re going to need a bigger smartphone… Sharkfest is just around the corner and National Geographic and Verizon are kicking off the annual celebration of all things predatory fish with a new educational augmented reality (AR) experience that brings you up close and personal with the ocean’s apex predator. You can access the web-based experience […]
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After long last, season three of the popular martial arts crime drama Warrior has finally begun airing on Max (formerly HBO Max). To help promote the new episodes, Max teamed up with a handful of multicultural artists to create a series of interactive murals powered by augmented reality (AR) technology. Each mural features a QR […]
The post AR Murals Bring Bruce Lee To Life In NY & LA appeared first on VRScout.
New shared AR games have also been announced. The Minnesota Twins baseball team is expanding its collaboration with smartphone-based augmented reality (AR) platform ARound to bring AR-powered statistics and new AR mini-games to Target Field in Minneapolis, Minnesota, according to an official release. The partnership was originally announced back in 2022. This second iteration will introduce […]
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Create your own unique plants and share them with artists across the world. Yesterday, Apple revealed Deep Field, an immersive augmented reality (AR) art app powered by iPad and Apple Pencil. Developed by Australian artists and creative technologists Tin Nguyen and Edward Cutting of Tin&Ed, the interactive experience tasks you with creating your own unique […]
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