According to the manufacturer, only 24 of these extravagant headsets will be made available. During Apple’s 2023 WWDC, the company finally unveiled Vision Pro, a high-end mixed reality headset that could provide a big consumerism boost for augmented reality (AR) and VR technology. That said, the device comes with an expensive price tag of $3,500. […]
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Branded content appears in-game, promising an immersive advertising experience. Last week during the Cannes Lions International Festival, Niantic, creator of popular augmented reality (AR) mobile games such as Pokémon GO and Pikmin Bloom, announced the launch of Rewarded AR, an immersive ad format that allows players to interact with branded content using their smartphone camera. […]
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Interact with your favorite characters IRL for the first time. Despite having launched all the way back in 2012, Subway Surfers remains one of the most popular mobile games currently available on iOS and Android devices. This week, developer SYBO Games gave players yet another reason to get excited: Subway Studio, the game’s first augmented […]
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The visionOS SDK is built using the same basic framework that is used by Apple’s other operating systems. Apple recently introduced visionOS SDK, a set of new tools and technologies that will help developers create compelling app experiences for Apple Vision Pro, which Apple CEO Tim Cook said is “the beginning of a new era for computing.” […]
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The AR-powered pop-up experience “might be impossible” according to the company. This week Samsung Canada revealed Can You Beat The Box, a new location-based augmented reality (AR) game with very serious consequences. Seriously colorful that is. Developed in collaboration with CAMP, a US-based family experience company, the uniquely immersive experience tasks you with zapping virtual […]
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Time for some good old-fashioned good cop, bad cop. Earlier this week, indie game developer Prologue XR released the latest episode for its interactive true crime app, CrimeTrip. Available now on iOS & Android devices, The Heist of the Century uses Chat-GPT to immerse you in realistic interrogations powered by conversational artificial intelligence (AI). Based […]
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VRScout attended the international event to review the best of the immersive works 2023’s selection had to offer. With an ever-inclusive understanding of “immersive,” Tribeca Film Festival continues on as one of many mainstream and pillar events opening its doors and minds to evolved emerging technologies, even outside of XR. 2023’s curation rooted itself in […]
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The virtual fitting room market has the potential to explode over the next few years. According to a recent report by SourceJournal, Zero10, an augmented reality (AR) fashion platform and the official AR partner of Coach, is developing technology that could revolutionize the in-person shopping experience. Last week at Viva Technology Paris, Zero10, an augmented […]
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Pokémon-Go-Schöpfer Niantic will Nutzende mit Werbeformaten in der realen Welt effektiver zu Kaufentscheidungen bewegen.
Der Beitrag Niantic umhüllt AR-Nutzende mit Werbung erschien zuerst auf MIXED.
MIXED & Jan Wöbbeking
#SavetheRainbowFlag In honor of Pride Month, the Gilbert Baker Foundation—an organization dedicated to the original creator of the LGBTQ Rainbow Flag—has partnered with full-service ad agency INNOCEAN and creative production partner Tool to launch an augmented reality (AR) filter that allows you to proudly fly the Rainbow Flag anywhere in the real world. This includes […]
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