#SavetheRainbowFlag In honor of Pride Month, the Gilbert Baker Foundation—an organization dedicated to the original creator of the LGBTQ Rainbow Flag—has partnered with full-service ad agency INNOCEAN and creative production partner Tool to launch an augmented reality (AR) filter that allows you to proudly fly the Rainbow Flag anywhere in the real world. This includes […]
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AR-powered fashion invades the live music scene. Snap, Inc., the company behind the uber-popular social media app Snapchat, is partnering with Verizon to bring its immersive augmented reality (AR) mirrors to music festivals later this summer. According to the advertising trade publication Adweek, these AR mirrors will allow festivalgoers to access popular Snapchat Lenses powered […]
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The structure is meant to represent the company’s new brand platform, “Affordable Design. Endless Possibilities.” IKEA is no stranger to immersive technology. The Swedish furniture retailer has released numerous augmented reality (AR) experiences in the past, from an educational in-store game to a home decor app that allows you to “delete” furniture in your real-world […]
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Download the Virtual Adventurer app now to explore 9 California State Parks in immersive AR. The California Department of Parks and Recreation is using augmented reality (AR) technology to enhance your in-park experience at 9 participating state parks. This includes futuristic holograms, digital reconstructions, and 3D imagery highlighting California’s various cultural, historic, and natural resources. […]
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New XR visualization tool, MXR (Mixer), has been developed to compete in crafting the future of live event and fan experiences. Marketed as “a new tool for a new generation of concert visuals” by its boutique studio, &Pull, MXR has been in development for two years and is now available for private beta access. Tested […]
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Could this immersive AR experience revolutionize the culinary arts? Earlier this month, the popular culinary livestreaming network Kittch announced that it is partnering with American technology company Qualcomm to create hands-free cooking experiences accessible via AR glasses. Developed in collaboration with technical design company Trigger, the platform will offer users a variety of useful features […]
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Disney looks to create real-life magic through its partnership with Apple. During Apple’s recent Worldwide Developers Conference (WWDC), the company unveiled the highly anticipated Apple Vision Pro, a mixed reality headset that will be available for purchase early next year. And while most of the attention at the event was focused on productivity, Disney CEO […]
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EyeSight, Environments, and eye-tracking, oh my! Yesterday, Apple revealed Apple Vision Pro, the company’s first spatial computing device. Available early next year, this high-end mixed reality headset promises a variety of game-changing features designed to revolutionize the way we work, play, and connect with others. This includes everything from 3D “Personas” powered by machine learning […]
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The device will be available for purchase early next year starting at $3,499. After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed […]
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“Autobots, transform and roll out.” Snap Inc. is back with yet another creative augmented reality (AR) experience for its popular social media app, Snapchat, that turns your personal vehicle into a giant mechanical robot from the long-running Transformers series. Available just in time for the new Transformers: Rise of the Beasts movie, the “Transform Your […]
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