Is XR growing up? It’s no longer magic but settling into established devices and market traction – at least in smart glasses form. How was all of this reflected at this year’s AWE? Charlie Fink gives his take.
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AR Insider & Charlie Fink
The Maturation of XR: Observations from AWE
Lake Austin Luxury: How a Developer Presold $500M in Real Estate with VR
VR is often theorized as a good sales tool for consumers to visualize everything from couches to cars. But one Austin developer is actually doing it, and he pre-sold $500M in real estate. Emily Olman goes on site.
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AR Insider & Emily Olman
Why The Met is Committed to XR (and What We’re Learning Along the Way)
The Met is home to historic treasures, from the world’s oldest piano to ancient Greek armor. So it might be surprising that emerging tech is an institutional priority. The Met’s emerging-tech lead tells us the why and how.
This post appeared first on … AR Insider & Brett Renfer
Why The Met is Committed to XR (and What We’re Learning Along the Way)
The Met is home to historic treasures, from the world’s oldest piano to ancient Greek armor. So it might be surprising that emerging tech is an institutional priority. The Met’s emerging-tech lead tells us the why and how.
This post appeared first on … AR Insider & Brett Renfer
Bentley Illuminate 2026 Reveals the Infrastructure Intelligence Gap
In Berlin, Bentley Systems chose a city rebuilt from rubble, divided by a wall, and reconnected within living memory as the final stop of its 2026 Illuminate series. Phil LaMartina was in action at the show and brings us his takeaways.
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Is Vision Correction the Missing Link to Smart Glasses Adoption?
For years, conversations about AR glasses focused on digital overlays, immersive interfaces, and spatial computing. The smart glasses gaining traction today look quite different. What are the winning formulas in this new playbook?
This post appeared fi… AR Insider & Melissa Licari
Will Gen Z Accelerate the Shift to Immersive Marketing?
Gen Z is increasingly disengaging from traditional advertising such as static banners and algorithm-driven feeds. Will that behavior, plus the generation’s camera-native orientation, bode well for immersive marketing such as virtual tryons?
This post a… AR Insider & Eleanor Hecks
From Dublin to Miami: The Most Connected Cities Struggle to Make Decisions
Cities today have connected sensors, geospatial layers, live transit feeds, climate models, and digital twins. The tools have never been more sophisticated, yet city planning decisions take longer than they should.
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AR Insider & Phil LaMartina
When is Venture Capital the Wrong Path for Deep-Tech Startups?
Though venture funding can fuel growth, a closer look suggests that it might not be the optimal choice for many XR and deep-tech startups. These startups‘ timeline and goals may be better aligned with other forms of capitalization.. We examine the evid… AR Insider & Devin Partida
Will Heat Limit the Future of AI Glasses?
Every computing platform eventually encounters a physical boundary. For AI glasses, that boundary is heat – and it sits directly on the human face. What’s amplifying these challenges, and how do we solve them?
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AR Insider & Mike Housholder