No two SXSW experiences are the same. There’s simply too much going on, so it’s all about serendipity, FOMO and Joy. Charlie Fink recounts all three in his SXSW travel journal.
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AR Insider & Charlie Fink
SXSW Journal: Serendipity, FOMO & Joy
8 Ways to Integrate AR and Shopping
3D and AR continue to surface to the top of marketers’ wish lists. Though others still view them as novelties, campaign data and case studies data validate a real business case. How is that playing out today? Guest author Katherine McInnes examines 8 w… AR Insider & Katherine McInnes
How Can Brands Use VR in the Marketing Mix
While VR’s early and obvious use cases are in gaming and entertainment, it has potential in several other areas. One is marketing, including elevating brands‘ abilities to showcase their products in immersive ways. We examine the ways.
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5 Ways AI, AR & VR Elevate Enterprises, Part II
AR, VR, and AI are separately developing and finding applicability across various aspects of life and work. But how are they converging to unlock and advance business goals? Guest author Sergey Vart continues his analysis in Part II.
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Is Meta Betting it All on XR?
Despite ample pressure from shareholders and the tech press, Meta is pressing on with its plans for an XR-centric feature. It may have pulled back from using the M-word so much, but it’s all in on immersive tech.
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AR Insider & April Miller
5 Ways AI, AR & VR Elevate Enterprises
AI, AR, and VR are separately developing and finding applicability across various aspects of life and work. But they’re also converging in several ways. How can they unlock and advance business goals? Guest author Sergey Vart breaks it down.
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9 Ways VR Elevates Learning & Education
VR has found fertile ground in education to enhance students’ engagement and motivation. Among other things, it lets them visualize complex concepts, making them more accessible and immersive. We examine the evidence.
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Can Virtual Tours Transform Real Estate?
Resonai surveyed 300 real estate professionals for their thoughts on virtual tours, discovering that it isn’t a Covid-era fad. Guest author Emil Elon breaks down the results and takeaways.
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7 Unexpected VR Use Cases
Though VR use cases continue to develop, it’s already being used today for everything from pain management to learning new skills. It’s moved well beyond gaming into some unusual possibilities. We map out seven.
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AR Insider & Devin Partida
Fact or Fiction: 6 Metaverse Myths
The metaverse is as ill-defined as it is opportune. And in all that confusion, several myths have bubbled up. Guest author Kyr Poskonoff goes mythbusting on some common misperceptions.
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AR Insider & Kyr Poskonoff