Spatial Beats: Google, Sony & Meta Connect

Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of Charlie Fink. This week, we look at Meta Connect, PSVR 2 Projections & news from the spatial spectrum.
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AR Insider & Charlie Fink

When Will We See AR’s ‘Apple II Moment?’

Pundits anticipate AR’s ‘iPhone Moment’ but perhaps what we need is an ‘Apple II Moment’. When it launched in 1977, no one thought it would give birth to a tech revolution. What’s the modern-day equivalent?
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AR Insider & Dovid Schick

Spatial Beats: Lenovo, Nreal & Walmart

Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at hardware updates from Lenovo and Nreal, plus other news from the spatial spectrum.
This post ap… AR Insider & Charlie Fink

7 Ways XR Enhances CX

Customer Experience (CX) is defined by the user interfaces and click streams that brands engineer for their users. How are AR and VR transforming this existing art? We examine 7 ways it’s playing out today.
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AR Insider & AR Insider Guest

Spatial Beats: ByteDance, Meta & Walmart

Welcome back to Spatial Beats. Now ByteDance wants Meta’s Metaverse business, too. Having taken on the social media empire formerly known as Facebook in social…

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AR Insider & Charlie Fink

Can AR Negatively Impact Self-Image?

AR’s impacts are mostly positive, including utility for users (product try-ons) and enterprises (line-of-sight guidance and training). But is there a dark side? Can AR amplify the negative effects of social media on self-image? We take a look.
This po… AR Insider & Devin Partida

Spatial Beats: Disney, Meta & PSVR2

Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta’s ongoing endeavors, Disney and Niantic’s Marvel play, and PSVR 2’s latest.
This post appe… AR Insider & Charlie Fink

5 Ways to Future Proof Digital Marketing

Digital marketing continues to evolve, given a convergence of immersive technologies, shoppable content and emerging players like TikTok. What are the best ways to adapt to today’s trends and future proof digital marketing strategies?
This post appeare… AR Insider & Hennika Kestilä

Spatial Beats: Meta, Snap & Varjo

Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta’s ongoing moves, Snap’s rough week and other items from the spatial spectrum.
This post ap… AR Insider & Charlie Fink

Where Do AR and Social Commerce Intersect?

Social platforms are built on targeted advertising. But as those models are upended by privacy reform, „social commerce“ could be a path forward. And its value is amplified by AR.
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AR Insider & David Ripert