As AR blurs the lines between virtual and physical worlds, it offers ways for businesses to interact with customers and colleagues. But how is it applied for the most impact? We examine the ways.
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AR Insider & Eran Galil
5 Ways Businesses Can Create Value with AR
Spatial Beats: Much Ado About Meta
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta’s eventful week: As they say on Facebook, „it’s complicated.“
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Democratizing AR: Making 3D Scalable and Accessible
3D technology is fundamentally changing how we purchase anything online. But it’s easier said than done to equip oneself with 3D assets for AR commerce. How will this capability be unlocked in the coming decade? We examine the evidence.
This post appe… AR Insider & Daniel Frith
Spatial Beats: Google, Apple & Meta
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Apple’s latest AR rumors, Google Glass‘ second coming and Meta’s legal challenge.
This post ap… AR Insider & Charlie Fink
Does AR Marketing Really Work?
The levels of interactivity that AR offers have been shown to outperform traditional digital marketing formats on several key metrics. Why is this, and how can brands benefit? We examine the evidence.
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AR Insider & Dr. Joachim Scholz
3 Ways VR Can Aid Crisis Preparation
VR can have several benefits in experiential learning. And one place where that muscle memory can have high stakes is in crisis preparation. We look at the pros and cons of using VR to prepare professionals to best handle challenging situations.
This … AR Insider & April Miller
Spatial Beats: TikTok, Meta & Magic Leap
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at TikTok’s sleeping-giant status, Magic Leap Two’s pricing & positioning, and other happenin… AR Insider & Charlie Fink
How Can Brands Gain a Metaverse Edge?
Like the smartphone revolution, there will come a tipping point where consumer brands will be forced to jump into the metaverse as a survival imperative. Those who do so first will gain early mover advantages. We unpack a few examples.
This post appear… AR Insider & Olga Dogadkina
What’s VR’s Role in an Accessible Future?
VR continues to gradually march towards user growth and traction. But It can’t reach ubiquity until it solves some technical and design challenges around accessibility for all. We examine the opportunity gaps.
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AR Insider & April Miller
Spatial Beats: Meta, Apple & Epic Games
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta’s VR pricing, Apple’s XR viability and Matthew Ball’s new book.
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