The AR world continues to wait in anticipation for Apple’s market entrance. Given its classic halo effect, this could raise all boats. But what do clues indicate about the what and when? We examine the evidence so far.
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Apple’s Rumored Headset Drop: What We Know So Far
No, People Aren’t Buying Land in the Metaverse en Masse
After all the linkbait headlines about virtual real estate purchases in the metaverse, it turns out to be a pretty rare occurrence. Fewer than 13 percent of technologists are doing it (and far fewer „regular“ folks). Contributor Rick Chen breaks it dow… AR Insider & Rick Chen
Spatial Beats: CES Recap (XR Edition)
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we recap all the XR-related announcements from CES.
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XR’s Design Dilemma: Balancing Size & UX
There continues to be a design dilemma in AR and VR headsets: Everyone wants them smaller and lighter but also more spec’d-out and feature-rich. We break down the history and near future of this evolutionary path.
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Will the Real Metaverse Occur in the Real World?
In all the metaverse mania, most discussion has targeted online virtual worlds. But what about digital dimensions in the physical world? This could be the more meaningful metaverse. Guest author William Wallace breaks it down.
The post Will the Real M… AR Insider & AR Insider Guest
Spatial Beats: Meta, Mawari & Rec Room
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Quest 2’s holiday spike, Mawari’s $20 billion codec and more XR funding.
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5 Benefits of AR Body Tracking
Body tracking is a playful and expressive use of AR because it unlocks the ability to wear otherworldly digital garments or avatars that mimic your movements. Guest author Heather Lipner breaks down additional benefits.
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How Can AR & VR Empower Fundraising?
AR and VR keep finding new areas of applicability. These include commercial and altruistic use cases. In the latter camp is nonprofit fundraising. How can XR’s empathy-evoking tendencies help? We explore.
The post How Can AR & VR Empower Fundraisi… AR Insider & AR Insider Guest
Ericsson Emodo Joins the Ranks of AR Labs
Ericsson Emodo has become the latest tech player to launch a creative lab for AR marketing. Like Snap’s Arcadia and AR Lab, this will help brands take the first steps towards immersive advertising. We examine.
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Spatial Beats: Meta, Google & XR Funding
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta’s new avatar SDK, Google’s AR reboot, and more XR funding.
The post Spatial Beats: Meta, G… AR Insider & AR Insider