After a decade of big promises in AR, what’s different today. More importantly, how does that translate to go-to-market strategies? These are questions that Mike Festa poses to the latest Future Of 3D podcast guest, Eric Johnsen. We have video and take… AR Insider & Mike Boland
New Standards in Storyliving: The Best of Venice Immersive
Venice Immersive is the only major festival program that treats XR on equal footing with film, and it has become the premier showcase for virtual and mixed reality. Charlie Fink details the most memorable works from this year’s show.
This post appeare… AR Insider & Charlie Fink
Can Xpanceo Bridge the Vision Care Gap?
Xpanceo and Intra-Ker recently announced the first working prototype of an implantable device designed to restore vision for patients with corneal blindness. How does this evolve vision care from biology to engineered solutions?
This post appeared firs… AR Insider & Charlie Fink
Android XR Makes its Film Debut
In the Immersive section of this year’s Venice Film Festival, Doug Liman unveiled Asteroid, a twelve-minute sci-fi thriller built for AndroidXR, and Samsung’s “Project Moohan” mixed reality headset. Charlie Fink goes behind the scenes.
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Can Lightcraft Democratize 3D Production?
At SIGGRAPH 2025, Lightcraft Technology, best known for its smartphone-based virtual production tool, Jetset, pulled the wraps off a new tool for filmmakers, Spark, a…
Continue reading → Can Lightcraft Democratize 3D Production?
This post … AR Insider & Charlie Fink
From Novelty to Necessity: 4 Trends Driving AR Shopping
Immersive shopping continues to ratchet up in capability and traction, including recent inflections from AI. What are the biggest trends driving it that brand marketers need to know about? We examine the top 4.
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AR Insider & AR Insider Guest
The Goldilocks Zone: What’s VR’s Sweet Spot?
VR enthusiasts may recall Meta’s research findings last month in defining VR’s „Goldilocks zone.“ Revisiting this research and diving deeper, what did Meta uncover, and what does it mean for VR companies and developers?
This post appeared first on AR I… AR Insider & Eleanor Hecks
Previewing Venice Immersive 2025
In 2017, the Venice became the first A-list festival to put XR on par with feature films. Nine editions later, Venice Immersive remains the only competitive XR program at a major international festival. Charlie Fink previews this year’s show.
This pos… AR Insider & Charlie Fink
Case Study: The BBC Reimagines the News Control Room
The BBC, ITN, and many global news organizations, academic institutions, and tech providers spent the last year reimagining the news production room. And the active ingredients were XR and AI. What did they learn?
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AR Insider & Muki Kulhan
Cyperpunk in Reverse: Spatial Computing Materializes
Holographic projections depicted in films like Star Wars have become sci-fi staples. How far are we from those visions and what are the various flavors of spatial computing that will keep us busy until then?
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AR Insider & Ion Hatzithomas