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This Snapchat AR Lens Turns You Into A Ninja Turtle

“Turtle Power” meets AR power. Teenage Mutant Ninja Turtles: Mutant Mayhem is officially in theaters and so far fans and critics alike can’t get enough of Seth Rogan’s take on the pizza-loving crime-fighting team. The animated motion picture currently has a 96% rating on Rotten Tomatoes and performing well at the box office. To help […]

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VRScout & Kyle Melnick

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Snapchat Is Offering A New Way For AR Creators To Earn Money

The popular social media app doubles down on augmented reality. Snap Inc. today announced the launch of Lens Creator Rewards, a new program that will reward the creators of top-performing Snapchat Lenses. Every month, Snap will be giving up to $7,200 to the creator of the most popular Lens in the United States, India, and […]

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VRScout & Kyle Melnick

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Celebrate The Women’s World Cup With New Snapchat AR Lenses

Get up close and personal with every women’s national team in the new Global Fan Selfie Experience. The FIFA Women’s World Cup is here and fans are revved up and ready to root for their favorite teams. To commemorate the occasion celebrated by sports fans all around the world, Snapchat is introducing brand new ways for you […]

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VRScout & Bobby Carlton

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Snap’s AR Mirror Could Be At Your Next Music Festival

AR-powered fashion invades the live music scene. Snap, Inc., the company behind the uber-popular social media app Snapchat, is partnering with Verizon to bring its immersive augmented reality (AR) mirrors to music festivals later this summer. According to the advertising trade publication Adweek, these AR mirrors will allow festivalgoers to access popular Snapchat Lenses powered […]

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VRScout & Kyle Melnick

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AR Turns Your Car Into A Transformers Robot

“Autobots, transform and roll out.” Snap Inc. is back with yet another creative augmented reality (AR) experience for its popular social media app, Snapchat, that turns your personal vehicle into a giant mechanical robot from the long-running Transformers series. Available just in time for the new Transformers: Rise of the Beasts movie, the “Transform Your […]

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VRScout & Kyle Melnick

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Try On Nail Polish In AR With Snapchat’s New Lens

You can also sample a range of new lip colors from Supergoop!. Social media giant Snapchat is back with even more fashion-forward Lenses powered by augmented reality (AR) technology. These latest filters allow you to virtually sample a new range of new beauty products available now in stores. The first is an AR Try-On Lens […]

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VRScout & Kyle Melnick

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Snap’s Lensathon Competition Teases The Future Of AR

This year’s lineup features everything from AR fashion to AR gaming. Snap Inc. has announced the winners of its 2022 Build the Future Lensathon, during which Lens Creators from around the world competed for a whopping $200,000 in prizes. This year’s competition featured over 3,000 developers working on a variety of augmented reality (AR) Lenses […]

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VRScout & Kyle Melnick

This Unique AR Fashion Show Features ‘No Clothes’

The one-of-a-kind show served as a showcase for Doddz’s new AR fashion line Defy. If you’re a fan of augmented reality (AR) technology, then odds are at some point you’ve stumbled across the work of Doddz, a popular AR creator who’s worked with everyone from Disney and Facebook to Doja Cat and Drake on a […]

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VRScout & Kyle Melnick

Coca-Cola & Tomorrowland Launch AR Music World

Use musical beats to build your own virtual home in this delicious WebAR experience. Summer officially ends on September 22nd but that doesn’t mean things need to cool down. Coca-Cola and Tomorrowland are teaming up for a kickass musical augmented reality (AR) experience that has you stepping into the Coca-Cola Dreamworld universe. Dreamworld is the […]

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VRScout & Bobby Carlton

Snap Lays Off 20% of Staff, Increases Long-term Focus on Augmented Reality
Snap Inc, the company behind Snapchat, announced it’s laying off a fifth of its staff and abandoning a number of projects as it bids to rebound with a more singular focus on becoming a leader in augmented reality in the future. Snap, the company behind Snapchat, says in a blog post it’s laying off 20 percent […]

Road to VR & Scott Hayden