Snap Lays Off 20% of Staff, Increases Long-term Focus on Augmented Reality
Snap Inc, the company behind Snapchat, announced it’s laying off a fifth of its staff and abandoning a number of projects as it bids to rebound with a more singular focus on becoming a leader in augmented reality in the future. Snap, the company behind Snapchat, says in a blog post it’s laying off 20 percent […]

Road to VR & Scott Hayden

AR Technology Invades Electric Daisy Carnival In Vegas

Use Snapchat to locate your favorite artists and find your friends in the crowd. Earlier this month we reported on a new partnership between social media app Snapchat and American events promoter Live Nation that will bring AR (augmented reality) Lenses to multiple concerts across the United States. This includes the Electric Daisy Carnival (EDC), […]

The post AR Technology Invades Electric Daisy Carnival In Vegas appeared first on VRScout.

VRScout & Kyle Melnick

Logo spatialcomputing.info Nicht die Mona Lisa
Anzeige | Mehr als nur ein Branding-Tool – so hilft AR im Marketing

Augmented Reality ist auch im Werbealltag angekommen. Doch die bunten Filter auf den sozialen Medien werden dabei häufig eher als kleine Spielerei gesehen. Dabei kann dir AR als perfekte Werbemaßnahme dienen und dir beim Erreichen deiner Unternehmenszi… t3n.de – Augmented Reality & t3n.de – Augmented Reality

First-Of-Its-Kind Snapchat Lens Embraces Heritage & Culture

Explore a multi-level AR experience and learn the origins of culturally-relevant superheroes. Ally Financial has partnered with R/GA to launch a Snapchat AR (augmented reality) experience in collaboration with DC and WarnerMedia called ‘Milestone Archives.’ Unlike other Snapchat filters that place AR content in front of you, this first-of-its-kind Lens immerses you in a 360-degree experience […]

The post First-Of-Its-Kind Snapchat Lens Embraces Heritage & Culture appeared first on VRScout.

VRScout & Kyle Melnick

Snapchat’s New AR Lens Teaches You Sign Language

Learn how to fingerspell your name while practicing the ASL alphabet. Snap Inc. today revealed its new ASL Alphabet Lens for the Snapchat app. Available now on iOS and Android, this nifty Lens uses AR technology to guide you through the basics of the American Sign Language Alphabet while testing your knowledge in several gamified […]

The post Snapchat’s New AR Lens Teaches You Sign Language appeared first on VRScout.

VRScout & Kyle Melnick

Snapchat’s New AR Lens Teaches You Sign Language

Learn how to fingerspell your name while practicing the ASL alphabet. Snap Inc. today revealed its new ASL Alphabet Lens for the Snapchat app. Available now on iOS and Android, this nifty Lens uses AR technology to guide you through the basics of the American Sign Language Alphabet while testing your knowledge in several gamified […]

The post Snapchat’s New AR Lens Teaches You Sign Language appeared first on VRScout.

VRScout & Kyle Melnick

Scientists Resurrect Extinct Animals Using AR Technology

Check out over a dozen legendary animals from the Ice Age era. The Natural History Museum of Los Angeles County and La Brea Tar Pits have teamed up with researchers from the University of Southern California (USC) to develop a series of scientifically-accurate 3D models of over a dozen animals from the Ice Age, including the […]

The post Scientists Resurrect Extinct Animals Using AR Technology appeared first on VRScout.

VRScout & Kyle Melnick

Snap drops 11% as user growth disappoints in Q2 2020

Snap said a bump in user growth at the start of coronavirus-led lockdowns petered out sooner than expected, and it forecast fewer current-quarter users. AR/VR – VentureBeat & Reuters

Snap’s Lens Studio now supports custom ML-powered Snapchat Lenses

ML developers can bring recognition models to the popular AR platform, which is also adding plant, pet, and neighborhood recognition, plus voice search. AR/VR – VentureBeat & Jeremy Horwitz

Snap jumps 20% as coronavirus spurs use in Q1 2020

Snap beat Wall Street estimates for quarterly revenue and user growth for its Snapchat app, as more people stay at home during the coronavirus pandemic. AR/VR – VentureBeat & Reuters