How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons and sponsored lenses? Our latest Behind-the-Numbers installment dives in.
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AR Insider & Mike Boland
What’s the Revenue Outlook in AR Marketing & Commerce?
Spatial Beats: Vision Pro Lite is Shelved, OpenAI Gets Social
Rumors swirl that Apple has shelved Vision Pro’s lighter-duty successor to focus on smart glasses, while OpenAI launches Sora 2, with a social twist. We have these and other items from XR and AI realms through the lens of Charlie Fink.
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What’s the Revenue Outlook in Enterprise Mobile AR?
How much is spent on mobile AR software that enables line-of-sight guidance in areas like IT field support and industrial maintenance? We examine recent figures from our research arm, ARtillery Intelligence.
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AR Insider & Mike Boland
What Can Spatial Mapping Do For Retail Commerce? Part 3
After parts 1 and 2 of this series examined retail optimization with AI and XR, we move onto a retail-adjacent integration: Starbucks. What’s it doing to streamline inventory management with the help of computer vision?
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Spatial Beats: Apple Doubles Down on Immersive Content
Apple goes big with immersive content, Meta introduces Hyperspace and the cinematic AI action builds. We have these and other items from XR and AI realms, through the lens of Charlie Fink.
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AR Insider & Charlie Fink
A Move to Mundane: Did Meta Reveal AR’s Killer App?
In a week of punditry around Meta’s latest batch of AR devices, the most consequential question seemed secondary: what’s the killer app or raison d’être? We examine the evidence, including mundane but mass-market outcomes.
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Fundamentals & Physics: AR’s Technical Challenges, Part 2
What are underrated challenges in optical see-through AR? After the last installment of this series examined fundamental technical hurdles, we continue the narrative with practical issues rarely discussed.
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AR Insider & Mike Boland
Spatial Beats: Meta Gets Visual, Snap Bets Big
In this week’s roundup, Meta blitzes the AR market with several updates, including its long-awaited display glasses. Snap likewise bets big on its consumer AR glasses to hit the market next year. We have these and other events from XR and AI realms, th… AR Insider & Charlie Fink
What Can Spatial Mapping Do For Retail Commerce? Part 2
Following Part 1 of this series, featuring Augmodo, we now switch gears to another player at the intersection of AR, AI, and retail commerce: Auki Labs. How is it unlocking intelligent commerce through spatial mapping and AI?
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Consumer Spending in Mobile AR Ratchets Up Slowly.
Though most mobile AR experiences are brands sponsored (e.g., branded lenses) rather than user-purchased, the latter is an important barometer for the technology’s penetration. We break down the latest forecasting figures.
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