Survey research from Thrive Analytics and ARtillery Intelligence uncovers who’s using mobile AR, how often, and in what ways. Thrive Analytics and ARtillery Intelligence have…
Continue reading → New Study Reveals 39 Percent of U.S. A… AR Insider & AR Insider
New Study Reveals 39 Percent of U.S. Adults Have Used AR
Where Do XR and Retail Media Intersect?
As XR continues to make its way through adolescence, it’s finding new areas of applicability. One that’s starting to become evident is retail media networks. Where do these two technologies intersect and what are potential outcomes?
This post appeared … AR Insider & Mike Boland
Slim & Slam: Finding AR’s Holy Grail
AR continues to branch into several form factors including optical seethrough (OST), video passthrough (VPT) and subdivisions of each. What are pros, cons and tradeoffs along this AR continuum? And what form factor will be the long-run favorite?
This p… AR Insider & AR Insider
Slim & Slam: Finding AR’s Holy Grail
AR continues to branch into several form factors including optical seethrough (OST), video passthrough (VPT) and subdivisions of each. What are pros, cons and tradeoffs along this AR continuum? And what form factor will be the long-run favorite?
This p… AR Insider & AR Insider
How Many XR Devices Did Meta Sell in Q2?
Meta announced Q2 earnings yesterday, including $47.5 billion in revenue, up 22 percent year-over-year. The breakout performance was driven by AI-fueled ad targeting. This was…
Continue reading → How Many XR Devices Did Meta Sell in Q2?
Th… AR Insider & Mike Boland
Building the Next Pokémon Go: A Conversation with Monsarrat
Pokemon Go’s legacy as a use case will be carried on by someone other than Niantic… or the game’s new owner, Scopely. It could germinate from a small but pedigreed game company called Monsarrat. We go hands on.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Spatial Beats: Following the Money & Controlling the Past
AI is the new history book and lots of money changes hands in XR and AI. We have these and other happenings across tech sectors through the lenses of Charlie Fink.
This post appeared first on AR Insider.
AR Insider & Charlie Fink
Spatial Beats: Moon Valley’s Funding & Pico’s Next Play
Moon Valley get’s vaulted by its Series B and rumors point to AR glasses from ByteDance. We have these and other items from XR and AI realms through the lenses of Charlie Fink.
This post appeared first on AR Insider.
AR Insider & Charlie Fink
Snap Elevates the In-Stadium Experience
Snap took the latest step towards scaling its AR efforts with a new partnership with RWS Global. This positions it to extend efforts to display its signature lenses on the jumbo screens at sporting events.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Where Are Opportunity Gaps in AR Marketing?
After the last installment of this series examined AR marketing’s advantages, we now play devil’s advocate to look at its shortcomings. What’s holding it back, and where can it improve? In other words, where are the opportunity gaps?
This post appeared… AR Insider & AR Insider