25 percent of U.S. adults have tried VR according to ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings in this week’s Behind-the-Numbers installment.
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AR Insider & AR Insider
How Many Consumers Have Tried VR?
Case Study: Movie Marketing with AR
To celebrate the film release of Sing 2, Universal Pictures looked to TikTok to create an interactive campaign utilizing AR effects. What were results and, best practices, and strategic takeaways?
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AR Insider & Mike Boland
Spatial Beats: Cinematic AI and Spatial M&A
Niantic brings Peridot to Quest, Matterport gets acquired and Sora opens a new era of music videos. We have these and other happenings from the intersection of AR and AI through the eyes of Charlie Fink.
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AR Insider & Charlie Fink
Spatial Beats: ChatGPT Knows and Cinematic-AI Flows
Sora gets a Chinese clone, ChatGPT gets a memory boost, and Snap blends AR & ML. We have these and other items at the intersection of XR and AI through the eyes of Charlie Fink.
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AR Insider & Charlie Fink
How Many Headsets Did Meta Sell in Q1?
What do Meta’s Q1 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some reverse engineering in the latest Data Dive.
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AR Insider & Mike Boland
Spatial Beats: Meta’s Multimodal AI Arrives
Ray Ban Meta Smartglasses get smarter, Horizon OS launches and AVP slows down. We have these and other happenings at the intersection of XR and AI through the eyes of Charlie Fink.
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AR Insider & Charlie Fink
Case Study: Can AR Boost New Product Awareness?
Swisscom wanted to promote the launch of its new “blue” line of consumer services, such as mobile data plans. So it turned to AR. What were the results and strategic takeaways for AR marketing best practices?
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AR Insider & Mike Boland
Spatial Beats: Meta AI’s Oprah Moment
Meta gives away Meta AI, Adobe Firefly gears up, and Playstation 2 winds down. We have these and other happenings from the AI and XR worlds through the eyes of Charlie Fink.
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AR Insider & Charlie Fink
What’s Vision Pro’s Enterprise Play? Part II
Though Apple Vision Pro’s polished marketing emphasizes consumer use cases – mostly immersive entertainment – practical adoption in early days is enterprise-weighted. We examine the evidence.
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AR Insider & Mike Boland
Case Study: Selling Craft Beer with AR
Craft brewery Golden Road Brewing wanted to gain awareness so it turned to AR marketing in partnership with the LA Dodgers. What were the results and takeaways. We break it down in the latest case study.
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AR Insider & Mike Boland