As you probably know, the AR industry experienced a much-anticipated milestone this week with Apple’s Vision Pro unveiling. There’s lots of noise and punditry out there so we’ve assembled the most credible commentary and hands-on takes.
This post appe… AR Insider & Mike Boland
Apple Vision Pro: 5 Hands-On Takes
What are Driving Factors and Next Directions for Niantic?
Niantic has doubled down on AR by expanding from game maker to full-blown AR platform. Where are things moving next for the AR innovator? We break down insights from VP of Emerging Markets Omar Tellez.
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AR Insider & AR Insider
How Will AR Glasses Use Cases Develop?
Will AR glasses build on familiar mobile AR experiences? Or will we see new and native use cases that lean into unique hardware capabilities? The answer could be a bit of both.
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AR Insider & Mike Boland
How Can AR Help Homeowners?
Frontdoor uses „see what I see,“ remote guidance to help homeowners to diagnose and fix issues around the house. Could this represent a new flavor of AR that expands its addressable market?
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AR Insider & Mike Boland
Niantic Finds More Ways to Monetize
Niantic’s Peridot contains a hidden gem in one of its baked-in revenue streams. As the launch partner for Amazon Anywhere, does this demonstrate a revenue stream for AR apps to have custom merch stores?
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AR Insider & Mike Boland
Are App Clips a Better Vessel for AR?
Apple’s App Clips – along with Google’s counterpart Instant Apps – lets users launch app-like experiences without the download. This is broader than AR, but could it emerge as a go-to AR delivery system?
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AR Insider & Mike Boland
Snap Thinks Outside the App
Snap continues to lead the way in consumer AR. But like many companies that mature, percentage growth gets harder to maintain as revenue grows. Snap’s answer: to expand beyond its own app.
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AR Insider & Mike Boland
Can Advertising Scale in VR?
One of VR’s prospective revenue streams is ad placement. The thought is that its levels of immersion can engender deeper ad engagement. But is usage to the point of getting Madison Avenue excited? We crunch the numbers.
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Redrawing AR’s Boundaries
One of AR’s biggest opportunities is to broaden itself beyond our current connotations. It’s not just about cartoon monsters and social lenses, but should include any meaningful augmentation of reality.
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AR Insider & Mike Boland
How Long is AR Glasses’ Path to Scale?
We’re bullish on a long-term future for headworn AR (and mobile AR in the meantime). But the key term is „long.“ We’re several years from all-day AR glasses. What will that path to scale look like?
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AR Insider & Mike Boland