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Pimax Apologizes After Secret Social Media Incentive Program Sparks Astroturfing Concerns

Brand ambassador and referral programs are everywhere, aiming to drive engagement and sales through influencers and loyal fans alike. But last week, Pimax crossed a line, the company publicly admitted. It was discovered the PC VR headset company was secretly aiming to launch a program that offered rewards for verifiably positive forum posts—an ostensible attempt […]

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Road to VR & Scott Hayden

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New Tobii Partnership Paves the Way for Next-gen Eye-tracking Tech in XR Headsets

Eye-tracking company Tobii announced it’s partnering with Prophesee to develop its next-generation of eye-tracking for AR/VR headsets and smart glasses, which will be based on Prophesee’s unique event-based vision system. In short, Prophesee makes specialized cameras and sensors that work more like human eyes. Instead of recording everything like standard camera, their technology only captures […]

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Road to VR & Scott Hayden

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Google Releases Updated Preview of Android XR Development Tools

Google has released its second Developer Preview of the Android XR software development kit (SDK) following its initial release late last year, introducing new features and improvements including wider support for immersive video, better adaptive UI layouts, hand-tracking in ARCore for Jetpack, and more. Announced at Google I/O, the billet of updates to Android XR SDK […]

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Road to VR & Scott Hayden

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Google Partners with Prominent Eyewear Makers for Upcoming Android XR Smartglasses

Google today announced that it is working with eyewear makers Warby Parker and Gentle Monster to bring the first Android XR smartglasses to market. The move mirrors Meta’s early partnership with EssilorLuxottica, the dominant eyewear maker that’s behind Meta’s Ray-Ban smartglasses. While no productized Android XR smartglasses have been announced, Google said today it is working […]

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Road to VR & Ben Lang

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Project Starline Immersive Videoconferencing Now Branded Google Beam, Heading to Market with HP

Today at its annual I/O developer conference, Google affirmed plans to bring its Project Starline immersive videoconferencing platform to market with HP. While this partnership was confirmed last year, the product is now officially called Google Beam, with more info promised soon. Google’s Project Starline is a platform for immersive videoconferencing which was first introduced […]

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Road to VR & Ben Lang

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Industry Insider Expects New Valve XR Headset to Launch in 2026

It appears Valve has been developing a standalone XR headset, codenamed ‘Deckard’, for some time. Now, an industry insider has apparently gotten a peek at the headset’s design, calling it “quite amazing,” further noting it’s potentially arriving sometime next year. Stan Larroque, Founder of XR hardware company Lynx, confirmed in a recent X post the he’s […]

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Road to VR & Scott Hayden

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Google Teases Android Smart Glasses Ahead of I/O Developer Conference Next Week

Google may be getting ready to unveil a pair of smart glasses at its Google I/O developer conference next week, ostensibly hoping to take on Ray-Ban Meta Glasses. In a promo for Google I/O, Android Ecosystem President Sameer Samat showed off what appears to be a pair of smart glasses. While Samat didn’t speak directly […]

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Road to VR & Scott Hayden

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Half the Size & Half the Price is What Vision Pro Needs to Take Off

Apple has set the bar for UX on a standalone headset. As soon as the company can get the same experience into a smaller and cheaper package, it’s going to become significantly more appealing to a wider range of people. Apple has billed Vision Pro as “tomorrow’s technology, today.” And frankly, that feels pretty accurate […]

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Road to VR & Ben Lang

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Flat2VR Parent Studio Opens VR Native Publisher ‘Impact Inked’

Impact Reality, parent company of Flat2VR Studios, has opened a new publishing wing dedicated exclusively to bringing VR natives to market. Impact Reality announced in March 2024 it was forming Flat2VR Studios, a team led by VR modders dedicated to adapting flatscreen games to VR. Now, with Impact Inked, Impact Reality says its new publishing […]

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Road to VR & Scott Hayden

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Spacetop Launches Windows App to Turn Laptops into Large AR Workspaces

Late last year, Sightful announced it was cancelling its unique laptop with built-in AR glasses, instead pivoting to build a version of its AR workspace software for Windows. Now the company has released Spacetop for Windows, which lets you transform your environment into a private virtual display for productivity on the go. Like its previous […]

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Road to VR & Scott Hayden