XR Industry News – Seite 28 – spatialcomputing.info

Sandbox VR’s ‘Squid Game’ VR Attraction Hits $30 Million Milestone, Expands with New Mini-game

Sandbox VR, the location-based VR destination, announced it’s generated $30 million in ticket sales for its official Squid Game VR attraction. Additionally, Sandbox VR says it’s expanding Squid Game with the addition of a new mini-game. Called ‘Repeat Racers’, the new mini-game was inspired by the games from season two of the series, tasking you […]

The post Sandbox VR’s ‘Squid Game’ VR Attraction Hits $30 Million Milestone, Expands with New Mini-game appeared first on Road to VR.

Road to VR & Scott Hayden

1. April 2025

Infinite Reality Acquires Napster for $200M to Create Social Music Platform & Virtual Concerts

Napster. Now there’s a name you haven’t heard in a few years… or more likely decades. Now, immersive web company Infinite Reality announced it’s acquired the brand for $207 million. Having just closed a $3 billion investment in January, Immersive Reality says the Napster music streaming service will soon include a “social music platform” that will […]

The post Infinite Reality Acquires Napster for $200M to Create Social Music Platform & Virtual Concerts appeared first on Road to VR.

Road to VR & Scott Hayden

26. März 2025

Smartphone Giant Vivo Announces ‘Vision’ MR Headset, Copying Apple’s Name & Design

Another Vision Pro knock-off is coming to town, and this time it even has the ‘Vision’ name. While not a household name, China’s Vivo is known for its sensible, mid-range smartphones, regularly ranking it in the top five smartphone creators by market share. Now, at the Boao Forum for Asia in China’s Hainan Province today, the […]

The post Smartphone Giant Vivo Announces ‘Vision’ MR Headset, Copying Apple’s Name & Design appeared first on Road to VR.

Road to VR & Scott Hayden

25. März 2025

Bigscreen Beyond 2 Sold the Equivalent of 6 Months of Beyond 1 Sales in First 24 Hours

Bigscreen Beyond 2 | Image courtesy Bigscreen

Bigscreen Beyond 2 orders flooded in last Thursday at a surprising pace. Now, the PC VR headset maker notes that its next slim and light headset outsold the original in 24 hours by an impressive margin, making its first day or sales equivalent to six months of what it did with Beyond 1. We’ve already […]

The post Bigscreen Beyond 2 Sold the Equivalent of 6 Months of Beyond 1 Sales in First 24 Hours appeared first on Road to VR.

Road to VR & Scott Hayden

24. März 2025

Samsung Reportedly Planning to Release XR Glasses This Year

We’ve been waiting to hear about Samsung’s entrance into XR for a few years now, with the company’s still unnamed mixed reality headset ‘Project Moohan’ set to debut sometime this year running Google’s Android XR operating system. Now, a report from ETNews (Korean) maintains the South Korean tech giant may also have a pair of […]

The post Samsung Reportedly Planning to Release XR Glasses This Year appeared first on Road to VR.

Road to VR & Scott Hayden

‘Half-Life: Alyx’ is Now Five Years Old. What’s Next for Valve in VR?

Five years after Half-Life: Alyx reshaped expectations for VR gaming, Valve remains a quiet yet critical force in the industry. Despite little fanfare, the company has continued to shape the VR landscape through steady updates to SteamVR, integration with standalone headsets like Quest, and whispers of new hardware and games. Now, as the fifth anniversary […]

The post ‘Half-Life: Alyx’ is Now Five Years Old. What’s Next for Valve in VR? appeared first on Road to VR.

Road to VR & Ben Lang

21. März 2025

LG Closes XR Product Division, Instead Focusing on R&D

LG's SteamVR headset prototype (2017) | Image by Road to VR

LG was previously tapped to partner with Meta to advance its XR efforts, however after high-level talks fell through, LG has now confirmed it’s closed its XR product division, instead focusing on long-term research and development. According to South Korean news outlet The Bell (via UploadVR), LG is tuning down its XR efforts, which included […]

The post LG Closes XR Product Division, Instead Focusing on R&D appeared first on Road to VR.

Road to VR & Scott Hayden

20. März 2025

McDonald’s Japan Launches Official ‘VRChat’ World, Tapping Into Japan’s Massive VTuber Trend

When you think of corporate brand engagement in VR, Meta is typically the prime suspect. In the past, they’ve brokered exclusive deals with Wendy’s for a Horizon Worlds social experience, and KFC for its finger-lickin’ weird escape room. Now, McDonald’s Japan has opened its own little slice of brand engagement heaven in VRChat, underlining just how big […]

The post McDonald’s Japan Launches Official ‘VRChat’ World, Tapping Into Japan’s Massive VTuber Trend appeared first on Road to VR.

Road to VR & Scott Hayden

19. März 2025

Despite Years of Reports to the Contrary, PC VR Just Won’t Die—In fact, It’s Growing

The XR landscape has changed significantly over the last five years with the flourishing of standalone headsets and new entrants like Apple and (soon) Google. Despite all of that, the PC VR platform has continued a slow but steady growth. So much has happened in VR in last five years that if you had told […]

The post Despite Years of Reports to the Contrary, PC VR Just Won’t Die—In fact, It’s Growing appeared first on Road to VR.

Road to VR & Ben Lang

18. März 2025

Google Reportedly Set to Acquire Eye-tracking Startup to Bolster Android XR Hardware Efforts

Google is reportedly set to acquire Canada-based eye-tracking startup AdHawk Microsystems Inc., something that would strengthen the company’s ongoing foray into XR headsets and glasses. As reported by Bloomberg’s Mark Gurman, Google is allegedly acquiring AdHawk for $115 million, according to people with knowledge of the matter. The deal is said to include $15 million in […]

The post Google Reportedly Set to Acquire Eye-tracking Startup to Bolster Android XR Hardware Efforts appeared first on Road to VR.

Road to VR & Scott Hayden

13. März 2025