Snap is keeping its eye on the prize and doubling down on AR as it restructures in the current environment. This was a message from an appearance by Evan Spiegel at the WSJ TechLive conference, which we break down in this week’s XR Talks.
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XR Talks: Snap Doubles Down on AR
XR Talks: Adobe Advances 3D Modeling
Adobe continues to build tools that democratize 3D asset creation. This is a key piece of the AR and VR puzzle, as immersive experiences need building blocks if they’re to truly scale. We examine the latest updates from Adobe Max.
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XR Talks: Quest Pro Review Roundup
What are Quest Pro’s „pros“ and cons? We round up the device’s top video reviews for this week’s XR Talks, sprinkled in with our analysis of the device’s positioning and strategic value for Meta’s XR lifecycle.
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AR Insider & Mike Boland
XR Talks: Web AR Closes the Gap
Though apps are a dominant vessel for mobile in general – consuming 4 out of every 5 minutes users spend on smartphones – AR could go a different route. Web AR offers several benefits given less activation energy. We examine the evidence.
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XR Talks: TikTok Puts a New Spin on AR
What does it take to go viral with TikTok effects? And how does that differ from Snap and Meta? These questions were tackled in a recent panel of TikTok AR creators, which we break down for this week’s XR Talks.
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AR Insider & Mike Boland
9 Principles for Merging Realities
Given that the Greek root meta means “beyond,” AR content can enliven real-world places, creating depth and meaning that goes beyond their physical state. Living Cities co-founder Matt Miesnieks offers a framework in this week’s XR Talks.
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XR Talks: Big Thinkers, Burning Questions
What tech giants are best primed for the spatial era? What underdogs could rise up to challenge them? And what will Apple end up launching? These „burning questions“ framed a big-thinker roundtable that we break down for this week’s XR Talks.
This pos… AR Insider & Mike Boland
AR Platforms Speak, Part III: Niantic
The past few months have seen the standard run of summer developer conferences, including lots of AR action. So we’re summarizing and synthesizing the top AR updates for our XR Talks series… continuing this week with Niantic.
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AR Platforms Speak, Part 2: Google
The past few months have seen the standard run of summer developer conferences, including lots of AR action. So we’re summarizing and synthesizing the top AR updates for our XR Talks series… continuing this week with Google.
This post appeared first … AR Insider & Mike Boland
AR Platforms Speak, Part 1: Apple
The past few months have seen the standard run of summer developer conferences, including lots of AR action. So we’re summarizing and synthesizing the top AR updates for our XR Talks series… starting with Apple.
This post appeared first on AR Insider.
AR Insider & Mike Boland