Tis the season for developer conferences. After Google I/O, Facebook F8 and Snap Partner Summit comes the O.G. event: Apple’s WWDC. We break down AR-specific news and takeaways from the event.
The post XR Talks: Unpacking Apple’s Latest AR Updates appeared first on AR Insider.
Snap’s AR Spectacles news was so big that it overshadowed several other AR nuggets at its Partner Summit. We poured back over the keynote and have summarized takeaways and video (Part II) for this week’s XR Talks.
The post Snap Doubles Down on AR, Part II appeared first on AR Insider.
Snap’s AR Spectacles news was so big that it overshadowed several other AR nuggets at its Partner Summit. We poured back over the keynote and have summarized takeaways and video for this week’s XR Talks.
The post XR Talks: Snap Doubles Down on AR… Again appeared first on AR Insider.
One of AR’s competitive battlegrounds will be to augment the world in geo-relevant ways. That could be wayfinding with Google Live View, gaming experiences from Niantic, or social interaction like Snap’s Local Lenses. We dive in for this week’s XR Talks.
The post XR Talks: AR is All About Location appeared first on AR Insider.
Snapchat’s leading AR position continues to be validated by performance indicators, including the volume of lenses created and consumed. We dive into its most recent usage data and strategic takeaways.
The post Data Dive: 71 Percent of Snapchat Users Engage AR Daily appeared first on AR Insider.
What are top tactics for web AR ad campaigns? This was the topic of a recent heavy hitter panel that we unpack for the latest XR Talks. Following, Part I last week, we dive into Part II tactics & takeaways.
The post Will Web AR Unlock ‘Camera Marketing?’ Part II appeared first on AR Insider.