Though smartphones dominate AR today, the technology’s fully-actualized form is headworn. But the technology isn’t fully baked… for consumer markets at least. What’s the revenue snapshot today, and looking forward? We examine in the latest XR Talks.
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One of AR’s top enablers will be location data. AR devices need to know where they are and what they’re looking at before they can do their thing. We examine the latest location data insights in this week’s XR Talks.
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Though AR marketing continues to prove its merits among consumer brands, it’s rare to get one to sit down and talk about lessons best practices. We were lucky enough to do this recently with Panera, which we’re highlighting for this week’s XR Talks.
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Facebook has advanced its already-formidable spatial computing play with a new division to bring it closer to the metaverse. But how exactly does the metaverse fit into Facebook’s next era? We examine in Part II of our video series.
The post What’s Behind Facebook’s Metaverse Play? Part II appeared first on AR Insider.
Facebook has advanced its already-formidable spatial computing play with a new division to bring it closer to the metaverse. But how exactly does the metaverse fit into Facebook’s next era? We examine in this week’s XR Talks.
The post What’s Behind Facebook’s Metaverse Play? appeared first on AR Insider.
5G for is often generalized force multiplier for XR due to faster speeds and low latency. That’s certainly the case, but it misses other dynamics. Nokia’s Leslie Shannon breaks it down in this week’s XR Talks.
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AR continues to prove itself as a brand marketing tool. But it’s still held back by some inertia and common myths. A recent heavy-hitter panel methodically countered those myths in this week’s XR Talks
The post How Will AR Transform Shopping?, Part II appeared first on AR Insider.
Though it’s hard to imagine, digital product images weren’t always „table stakes“ in eCommerce. Will AR follow the same path towards ubiquity and consumer expectation? And what are the missing ingredients? This week’s XR Talks dives in.
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Most location data is based on two dimensions: X & Y. These define GPS coordinates for example. 3D location data conversely adds a Z-axis to the mix to define positioning in terms of elevation. We examine in this week’s XR Talks.
The post XR Talks: AR is All About Location, Part III appeared first on AR Insider.
One of AR’s battlegrounds will be to augment the world in geo-relevant ways. That’s wayfinding with Google Live View, gaming experiences from Niantic, or social interaction in Snap’s Local Lenses. We dive into Part II for this week’s XR Talks.
The post XR Talks: AR is All About Location, Part II appeared first on AR Insider.