Beyond digital domains like gaming, the metaverse will apply to the physical world to enable AR devices to evoke geo-anchored digital content. This was explored in a recent panel discussion that we examine in this week’s XR Talks.
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XR Talks: The Metaverse Meets Main Street
XR Talks: Jumpstarting the Geo-Spatial Web
Though known best for Pokémon Go, Niantic’s true fate may be as an AR platform. Enter Lightship, which turns Pokémon Go’s architecture into a platform on which others can build geospatial AR experiences. We drill into its launch event for this week’s X… AR Insider & Mike Boland
XR Talks: The Evolution of AR Adoption
Where are we in AR’s adoption lifecycle? Snap recently held a virtual event to outline its recent study with Deloitte. It’s filled with consumer survey research and is the focus of this week’s XR Talks.
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XR Talks: Breaking Down the Meta Keynote
The metaverse is as vague as it is promising. But Facebook (ahem, Meta) has done a relatively decent job conveying its vision (and underwriting the whole thing). We dive into the Meta Connect keynote for this week’s XR Talks.
The post XR Talks: Breakin… AR Insider & Mike Boland
What’s Behind Facebook’s Metaverse Play, Part III
Metaverse Mania continues. The latest runaway buzzword has become clouded through overuse, but it still holds legitimate principles worth conceptualizing. We dive into the latest musings from metaverse underwriter Facebook.
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XR Talks: Metaverse 101
The term metaverse continues to be a runaway train in gaming, media and XR worlds. Though it has legitimate principles and promise it’s been obscured through overuse in editorials and marketing materials. We attempt to cut through the clutter for concr… AR Insider & AR Insider
How Can AR Drive Local Foot Traffic?
Niantic’s Sponsorship Platform positions businesses‘ real-world locations as in-game waypoints. This can result in measurable foot traffic and ringing cash registers. We break down the dynamics and real-world results.
The post How Can AR Drive Local Fo… AR Insider & Mike Boland
XR Talks: Developing the VR Interaction Playbook
In AR and VR early days, UX and design language standards are still being devised. What are best practices and common playbooks for natural VR interactions? We take a closer look.
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XR Talks: Bringing Discipline to Metaverse Mania
During 2021’s metaverse mania — the runaway use of the latest spatial buzzword — one voice of reason has been VC and essayist Matthew Ball. We unravel his latest insights on this week’s XR Talks.
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XR Talks: The Story Behind Ray-Ban Stories
Facebook’s long-awaited smart glasses are here. And though they don’t pack the AR punch that many had hoped, they’re a key stepping stone to fully-actualized AR glasses. We unpack reviews and rationale for this week’s XR Talks.
The post XR Talks: The S… AR Insider & Mike Boland