Per the title, I am doing some research around interesting and unique uses of AR in consumer products and experiences in particular. Ideally these would be things that are currently out in the market already and not just proof of concept or prototype.
To provide a couple examples of where my focus is, I'll use 19 Crimes wine as an interesting product implementation. If you aren't familiar, you can scan the torsos of the figures on their wine labels with your phone and they come to life to tell you a story about their personal history.
In regards to experiences, museums have done some cool things in this area like bringing paintings to life or overlaying "living versions" of creatures when hovering over fossils.
Any specific examples you can provide are incredibly helpful and will help me on my personal project.
