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The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing. That's what's on the menu this week as Dreamworks teamed with Snapchat to launch a special Lens for the sequel to the blockbuster animated hit The Croods. • Don't Miss: Snapchat Gives John Wick Fans the Tools to Build Their Own AR Effects via Lens Studio The Croods: A New Age, hit theaters on Friday, and in conjunction with the release, fans have been given the ability to take AR selfies with the franchise's... more