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Google today announced that it is working with eyewear makers Warby Parker and Gentle Monster to bring the first Android XR smartglasses to market. The move mirrors Meta’s early partnership with EssilorLuxottica, the dominant eyewear maker that’s behind Meta’s Ray-Ban smartglasses.

While no productized Android XR smartglasses have been announced, Google said today it is working with eyewear makers Warby Parker and Gentle Monster on the first generation of products. Android XR smartglasses will prominently feature Google’s Gemini AI, and some will include on-board displays for visual output.

Warby Parker is a well known American eyewear brand, founded in 2010, which has pioneered a lower cost, direct-to-consumer glasses business. Gentle Monster, founded in 2011, is a well known South Korean eyewear brand, and has a similar approach as Warby Parker.

While influential, both eyewear makers pale in comparison to EssilorLuxottica, the massive eyewear and lens conglomerate behind brands like Ray-Ban and Oakley.

EssilorLuxottica and Meta partnered several years ago around their smartglasses ambitions. Things seem to be going well for the partnership as the duo has launched several iterations of the Meta Ray-Ban smartglasses featuring classic Ray-Ban designs.

Google is now taking the same tact by partnering with two well known glasses-makers to ensure that it has strong brand and fashion credibility behind its upcoming Android XR smartglasses.

The company’s first pair of smartglasses, Google Glass, launched way back in 2012. Although they were impressively compact for their time (especially considering the inclusion of a display), the asymmetrical design of the bulky display optics was seen as socially off-putting—just a bit too weird to pass as regular glasses.

That sent Google (and others) back to the drawing board for years, waiting until the tech could advance enough to make smartglasses that looked more socially acceptable.

It’s unclear when the first Android XR smartglasses will launch, or what they might cost, but Google also said today that developers will be able to start developing for Android XR smartglasses later this year.