Hallmarks of a successful WebAR campaign: Strong Call to Action (CTA) | "What’s in it for me?" | Frequency
I've literally created 1000's of interactive prints over the last decade and while many were just one-offs - the ones that had the most success (even in the dark days of having to Download a QR reader just to DL another app ... shudders ... ) had a strong CTA with a reason to want to do it - and the content was changed out often enough for return visits.
Metaio (one of the best AR platforms that ever was - until KP9 - haha) trusted me enough to give webinars on their behalf for selling AR to agencies - just take a watch/listen and apply these simple steps to your campaigns - regardless of what platform you may be using that's not WorldCAST. This is me giving back where I can and I know this works.
https://reddit.com/link/xelbuk/video/7qx0rxx1uxn91/player
There are simply some things that don't need AR - don't force it - as in don't just put a 3D model on your print and expect massive adoption/return. If you watch my stuff - you know you can be pretty flipping robust these days (simple works too btw - I just do eye candy to get attention - LOOK AT MEEEEEE - haha).
Follow me for more tips and tricks on how you can be the most successful with your campaigns.
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Filed under: augmentedreality - @ 15. September 2022 5:01