spatialcomputing.info

While augmented reality technology is old by few decades, it is slowly coming of age only in recent times. AR technology has come a long way from merely overlaying dynamic videos on top of static images. Now people are using AR in various ways to provide rich and intelligent information which provide actionable insights to users. Business needs have different expectations for each of their customer segment needs. For this reason, industries segment their needs as B2B (Business-to-Business) or B2C (Business-to-customer). Whether one is in B2B or B2C segment, Enterprise needs center around Scalability, Robust delivery, and Customization. These three needs are a necessity for any sized organization.

With the content explosion happening, the big question for Augmented Reality would be something like: How can Enterprise Augmented Reality transition from providing information to insights?

Companies like Snapchat have already started providing AR entertainment with AR filters on top of their users’ selfies and avatars. These AR filters are scalable, delivered to all users and are customized using pre-determined images. In one way, though these are like a single filter fitting to all users, they are still customized at the users’ ends and thus, are unique.

Now let us consider a different scenario. A customer goes to a shopping mall and scans an image there. Immediately they see a bunch of relevant AR images popping up on their mobile screen with multiple purchase and billing options. Additional information like buyers’ purchase statistics and reviews are provided, which can help the customer buy the product or find a relevant product. In this scenario, the customer has benefited from scalability in terms of finding more information by scanning an image. They have also benefited from a robust AR delivery mechanism at the back end which is pushing informative content to their mobile device at demand. Last but not the least, the content is customized and provided as per the image scanned and gives further detailed statistics and analytical reports which are relevant to that user.

Enterprise Augmented Reality demands similar use cases in 2021 and beyond.

How to provide relevant Augmented Reality services to the Enterprise sector is all about enhancing your experience within the real world using digital information.

In the above shopping scenario with thousands of products, scanning a single product and getting relevant detailed information is like having an Encyclopedia, a tourist guide for guiding among the thousands of products, and a decision support system with detailed analytical reports – all-in-one.

Some of the benefits of Enterprise Augmented Reality from the above situation can be summed up below:

· Providing rich and relevant content with multiple options to enhance customer engagement

· Providing a deep dive into relevant product offerings thus enhancing scope for a rich customer touchpoint

· Providing scope for a rich AR experience and thus evolve an AR first strategy for content in 2021

· Moving beyond a mere marketing hype and providing value for all stakeholders concerned and not just the service or product provider

Get in touch with HoloPundits today to get a free consultation for your Enterprise Augmented Reality needs.