Hyundai Debuts Immersive Exhibit At Cannes Lions
“Miles That Define Us” details pivotal moments in Hyundai’s purpose of progress for humanity through product innovation.
Hyundai and The Trust, the leading creative agency for advertising partners of the Wall Street Journal, today announced the release of a new video and immersive content campaign entitled ‘Miles That Define Us.’ The campaign, which features short documentaries and engaging narratives, aims to reinforce Hyundai’s social responsibility and highlight the company’s connection to the human spirit.
The exhibit, which was created in collaboration with Active Theory, features short documentaries and engaging stories that highlight Hyundai’s commitment to providing innovative technology and mobility services and aims to inspire people to reach their personal goals and improve their lives.
The first film, which will premiere at the Wall Street Journal’s Journal House during the Cannes Lions Festival of Creativity in 2023, will feature the stories of individuals facing the challenges of modern mobility. It showcases how Hyundai’s cutting-edge technologies are helping address global issues. The company’s solutions, such as advanced air mobility and autonomous driving, prioritize the environment and are designed to improve the quality of people’s lives.
“We are proud to collaborate with Dow Jones and The Trust on this campaign. It emphasizes the transformative power mobility innovations can make in progressing humanity,” said Angela Zepeda, chief marketing officer, of Hyundai Motor America in an official press release.
‘Miles That Define Us’ is part of Hyundai’s ongoing efforts to reinforce its social responsibility and focus on the company’s culture, and aims to highlight the importance of reliable information and news in helping decision-makers and global leaders make informed decisions.
According to Josh Stinchcomb, the global chief revenue officer of The Wall Street Journal and Dow Jones, the stories featured in the campaign are inspirational and relatable. “‘Miles That Define Us’ is a testament to the indispensable role of trusted news and information in guiding global leaders and decision-makers,” adding, “The subjects explored and people featured in each story are inspirational, passionate, and relatable—a reflection of Hyundai’s culture and decision-making.”
The campaign’s companion exhibit, which is located at The Journal House, is an immersive mixed reality experience adapted from the Journal’s The Field. From the Ground Up is a fully immersive multi-sensory 360-degree storytelling adventure (available via this link) composed of a variety of immersive experiences that explore the different aspects of Hyundai’s products. The Field is an exploration space for you to interact with Hyundai’s latest innovations.
The Trust utilized carefully crafted graphics and emotive voiceovers to create an experience that lets users explore the campaign’s various stories through virtual VR and WebXR. Through this platform, Hyundai was able to create relatable and entertaining concepts that educate you on the company’s goals with product innovation.
“By prioritizing humanity and centering our actions on this principle, Hyundai is forging a brighter future for generations to come,” said Zepeda.
You can learn more about the Hyundai and Dow Jones The Trust immersive exhibit on Cannes Lions Festival of Creativity website.
Feature Image Credit: Hyundai & Dow Jones
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Filed under: 360-degree video,Mixed Reality,News,VR events,WebXR - @ 21. Juni 2023 19:40