spatialcomputing.info

Meta CEO Mark Zuckerberg announced today at Connect, the company’s annual XR developer conference, that it’s going to launch a set of mixed reality mini-apps on Quest 3 that you can stick anywhere in your house.

Relying on Quest 3’s room-mapping capabilities, the so-called ‘augments’ are due to launch sometime next year on Meta’s newly fully unveiled mixed reality headset, bringing what the company calls “interactive, spatially aware digital objects that come to life all around you.”

This includes simple objects, like a piece of art you can stick to your real-world wall, or something more involved like a weather app on your desk that alerts you before rain starts—all of it appearing right in place whenever you put on your headset.

Zuckerberg also noted that these sorts of ‘frames’ can contain things like Facebook videos, Instagram Reels, and other apps, but also portrait-shaped ‘portals’ that act as immediate links to VR games, like fitness app Supernatural.

Meta says it’s also going to launch branded augments like an iHeartRadio music player and Beat Saber trophies—ostensibly all of the sort of stuff that Meta thinks you’d want to hang on your wall as you’re consuming traditional content through the headset.

We’ve seen some similar stuff from Magic Leap before it pivoted to enterprise, and Apple is sure to push many of the same augmented reality widgets with the launch of Apple Vision Pro. It’s going to be interesting to not only see what sort of brand deals the company can reel in, but how it goes toe-to-toe with Apple as it courts the more purely AR side things.

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