Nike Partners With RTFKT To Launch AR Hoodies
Digital fashion for the real world.
Last year, Nike officially acquired RTFKT Studios, a Web3 fashion house specializing in digital apparel. Shortly thereafter the company released RTFKT x Nike Dunks Genesis CryptoKicks, a pair of physical sneakers with their own NFT counterparts.
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— RTFKT (@RTFKT) July 18, 2022
great feature on @voguebusiness today, where @benitopagotto @clegfx and @Zaptio talk about the RTFKT ecosystem, 3D Files and the upcoming RTFKT x Nike AR Hoodie https://t.co/6h8VnZlNKE pic.twitter.com/seuGHilqv5
This week Nike expanded its lineup of NFT clothing with the RTFKT x Nike AR Genesis Hoodie, an exclusive digital hoodie for RTFKT’s Clone X NFT avatars. In addition to the virtual item, each owner will also receive a physical hoodie equipped with a near-field communication chip (NFC) that allows for wireless communication between the clothing and its respective NFT.
Using a combination of trackers and QR codes, owners can bring their physical hoodies to life in AR with effects such as virtual wings. Moving forward, the company will introduce additional utilities to its catalog of digital clothing, such as tokens to access exclusive in-person events.
According to the company, the RTFKT x Nike AR Genesis Hoodie’s private mint will go live on Thursday, July 21st. The hoodie will be available first to Clone X and RTFKT x Nike Dunks Genesis CryptoKicks owners before becoming available to the general public.
For more information visit rtfkt.com.
Image Credit: RTFKT Studios
The post Nike Partners With RTFKT To Launch AR Hoodies appeared first on VRScout.
Filed under: AR,Augmented Reality,News,NFT - @ 18. Juli 2022 22:10