Opinion: Facebook’s Big Smartglasses Mistake—Not Pairing Ray-Ban with Instagram Instead
One of the best recent outings in the Marvel universe is the animated series What If...?, which explores alternate universe takes on various superhero storylines that deliver fascinating scenarios if one single factor had been different in the story.Using that framing, I'd like you to take a moment to imagine something in the real tech multiverse that is just as potentially fascinating: What if Facebook had launched Ray-Bay Stories as a partnership with Instagraminstead of Facebook?• Don't Miss: Facebook and Ray-Ban Stories Smartglasses UnboxingFor those within the tech sector, the distinction may seem trivial, but for mainstream consumers, that single change in branding choice could have spelled the difference between an instant hit wearable product versus a device that is now being cast as the latest in Facebook's negative string of surveillance and privacy issues.Although the public should view Instagram as an integral part of Facebook, the truth is that, culturally, the two brands...more
Filed under: Allgemein - @ 20. September 2021 22:27
