The march of Snap to become the world’s augmented reality engine isn’t slowing down.
In a new deal announced on Thursday, Snap has revealed that it has signed an agreement to become the software driving Universal Music Group’s (UMG) mobile AR music o… Next Reality & Adario Strange


Shopify’s latest move in camera commerce is the acquisition of AR startup Primer. This helps it go deeper in AR product visualization and wider into the home decor vertical. We examine strategic drivers and dynamics.
