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In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend back in 2016 when I highlighted Musical.ly for Mashable, just before it was snapped up by China's Bytedance for $1 billion and merged into what is now TikTok. What isn't often mentioned is the fact that, after Twitter dropped the Vine ball back in 2017, Snapchat was left as the lone, most prominent purveyor of sticky, addictive multimedia mobile... more